Activation Specialist, Japan

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Activation Specialist

The Activation Specialist support the planning, execution, and optimization of digital media campaigns across search, social, and programmatic channels. This role focuses on hands-on campaign delivery, performance optimization, and data-driven analysis, while building strong platform knowledge and contributing to client success through effective digital activation.

Reporting to the Digital Manager, you will work closely with internal teams and partners to deliver high-quality digital campaigns, gain exposure to leading platforms and technologies, and develop a strong foundation for growth in digital media and performance marketing.

3 Best Things About the Job

• Ownership of campaign performance and direct impact on client success.
• Opportunities to develop advanced skills in digital marketing.
• Collaborative work environment with exposure to leading industry tools and technologies.

Responsibilities

• Independently manage and execute digital campaigns across search, social, and programmatic platforms (Google Ads, Yahoo! Japan Ads, Bing Ads, major social platforms, and leading DSPs).
• Proactively optimize campaigns to achieve client KPIs.
• Conduct in-depth analysis and reporting, providing actionable insights.
• Contribute to campaign strategy development.

Goals

3 Months: Demonstrate proficiency in managing campaigns across all platforms and achieving performance targets.

6 Months: Lead campaign optimization strategies and contribute to innovative solutions for clients.

12 Months: Mentor junior team members and contribute to new business pitches.

What You'll Bring

• Bachelor's degree or equivalent experience in a related field (Media & Advertising, Mass Communication, Digital Marketing, Computer Science preferred).
• 1-2 years of experience in digital media or agency environment.
• Strong understanding of digital marketing concepts and platforms (Google Ads, Yahoo! Japan Ads, Bing Ads, major social platforms, and leading DSPs).
• Excellent analytical, creative thinking, and problem-solving skills.
• Proactive, highly motivated, and results-oriented, with a commitment to continuous improvement.
• Effective communication, teamwork, and time management skills.
• Highly organized and detail-oriented, responsive to deadlines and able to multitask.
• Fluency in business English and Japanese. Bilingual ability is a plus.
• Strong data analysis skills are a plus.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.