Influence Executive

About Ogilvy

Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com , and follow us on LinkedIn , X , Instagram , and Facebook.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com .

INFLUENCE EXECUTIVE (Beauty Client)

EXPERIENCE: 1-2 YEARS

Department: PR & Influence

Location: London

• Working Pattern: Hybrid 3:2
• Contract type: Fixed-Term (12 months)
• Full Time/Part time: Full Time
• Reporting into: Influence Account Manager

About Ogilvy

Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. Ogilvy UK specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Argos, , Mondelēz International, Unilever, TK Maxx and Pernod Ricard.

In 2023, Ogilvy UK celebrated their 75th anniversary and was the most awarded agency in Europe. Ogilvy is home to the largest influencer marketing practice globally, and hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – now in its 12th year .

About the Role

WPP Onefluence is seeking a dynamic and trend-savvy Influencer Executive to join our team dedicated to L'Oréal. The ideal candidate will be responsible for driving successful influencer marketing campaigns that align with L'Oréal's brand objectives.

The Influence Executive plays a key role in driving brand awareness, engagement, and sales through influencer partnerships and social media collaborations.

This person will identify, manage, and nurture relationships with beauty influencers, content creators, and key opinion leaders (KOLs) to create authentic, on-brand content that resonates with target audiences.

Key Responsibilities

Influencer Management & Campaign Execution

• Identify and recruit beauty influencers and content creators aligned with the brand’s image and values.
• Manage end-to-end influencer campaigns — from outreach and negotiation to content approval and performance analysis.
• Develop creative briefs and ensure influencer content aligns with brand messaging, tone, and visual guidelines.
• Coordinate product seeding initiatives and track delivery, posting, and engagement results.
• Maintain an influencer database and track campaign performance metrics (reach, engagement, conversions, ROI).

Social Media & Brand Collaboration

• Collaborate with the social brand teams to amplify influencer paid and seeding campaigns.
• Support product launches, events, and activations through influencer partnerships and user-generated content.
• Monitor trends, competitor activities, and viral moments in the beauty and influencer space to inform strategy.

Relationship Building

• Cultivate long-term partnerships with top-tier and emerging beauty influencers.
• Attend beauty industry events, influencer meet-ups and launches.
• Support brand ambassador programs and collaborations with creators

Analytics & Reporting

• Analyse influencer campaign data to measure effectiveness and report key insights to management.
• Optimise future campaigns based on learnings and data-driven insights.

Qualifications & Skills

• 1-2 years of experience in influencer marketing, PR, or digital marketing (beauty industry preferred).
• Strong understanding of social media platforms (Instagram, TikTok, YouTube, Pinterest) and beauty content trends.
• Excellent communication, negotiation, and relationship-building skills.
• Highly organized with strong project management and multitasking abilities.
• Creative mindset with an eye for beauty aesthetics, content trends, and storytelling.
• Proficiency with influencer management tools (e.g., Traackr) and social analytics platforms.
• Passion for beauty, skincare, and cosmetics.
• Familiarity with both mass-market and luxury beauty sectors.
• Experience working with both paid and organic influencer programs.

KPIs (Key Performance Indicators)

• Influencer engagement rate and content performance.
• Growth in brand mentions and social reach.
• ROI from influencer-led campaigns.
• Number and quality of influencer partnerships.
• Contribution to overall sales and brand awareness goals.

Benefits

• 25 days annual leave + 1 Volunteer Day
• Bupa Healthcare
• Enhanced Maternity, Adoption and Shared Parental Leave
• We have a Flexible Working Model with core working hours: 10am – 4pm
• A 1.5:1 Matching Pension Structure
• Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year
• Season Ticket Loan and Cycle to Work Scheme
• Life Assurance

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.