Digital Marketing Manager – App Growth & Funnel Specialist

Digital Marketing Manager – App Growth & Funnel Specialist

Digital Marketing Manager – App Growth & Funnel Specialist (Remote)

Work From Home | Full-Time | AU Hours Preferred | App Marketing Experience Essential

We are seeking an experienced Digital Marketing Manager with strong expertise in end-to-end funnel strategy, app growth, paid acquisition, CRM automation, and conversion optimisation.

This role is ideal for a performance-driven marketer who understands how to build and scale customer journeys across the full funnel — from awareness and lead generation through to conversion, retention, and customer lifetime value.

The ideal candidate has hands-on experience managing app marketing campaigns, paid media, analytics, automation, and funnel optimisation in fast-paced environments.

About the Role

You will take ownership of the complete digital growth ecosystem, managing

Paid acquisition campaigns

Landing pages & conversion funnels

CRM/email/SMS automation

App installs & activation campaigns

Analytics & reporting

Retargeting & customer retention

Creative testing & optimisation

You will work closely with leadership, developers, designers, and sales teams to drive scalable growth and improve customer acquisition performance.

Key Responsibilities

• Funnel Strategy & Growth
• Build and optimise full-funnel customer journeys
• Improve conversion rates across landing pages, ads, onboarding, and retention flows
• Develop acquisition-to-retention strategies that increase ROAS and customer LTV
• Analyse funnel drop-offs and implement optimisation strategies

Paid Advertising

• Manage Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, and YouTube campaigns
• Scale paid acquisition campaigns for app installs and lead generation
• Conduct A/B testing across creatives, copy, and landing pages
• Optimise CAC, CPA, CTR, CPM, and ROAS performance metrics

App Marketing

Drive app downloads, onboarding, engagement, and retention
Execute app install campaigns across multiple channels
Work alongside developers on attribution tracking and analytics setup
Improve activation and retention metrics
CRM & Automation
Build automated email and SMS sequences
Manage lifecycle campaigns and remarketing workflows
Segment customer databases for targeted campaigns
Experience with GoHighLevel, HubSpot, Klaviyo, ActiveCampaign, or similar CRMs preferred
Analytics & Reporting
Track campaign performance using GA4, Meta Business Manager, and attribution tools
Build dashboards and performance reports
Monitor funnel KPIs and provide growth recommendations
Use data to drive decision-making and marketing optimisation

Requirements

• 4+ years experience in Digital Marketing or Growth Marketing
• Strong experience managing end-to-end funnels
• Proven experience marketing apps or SaaS platforms

Hands-on experience with

Meta Ads

Google Ads

TikTok Ads

GA4

• CRM automation platforms
• Funnel builders & landing pages

Strong understanding of

Conversion Rate Optimisation (CRO)

• Customer acquisition
• Retention marketing
• Attribution tracking
• A/B testing
• Excellent communication skills
• Ability to work independently in a remote environment
• Experience working with Australian businesses highly preferred

Highly Regarded

Experience scaling mobile apps

Experience with GoHighLevel

• Experience with Shopify or subscription-based businesses
• Experience with AI marketing tools & automation
• Copywriting and creative strategy experience
• SEO & organic growth understanding

What's Offered

• Stable full-time remote role
• Long-term opportunity with growth potential
• Work directly with leadership teams
• AU-focused business environment
• Competitive salary based on experience
• Performance-driven culture with autonomy