Performance Marketing Manager (E-commerce)

About Our Client

Our client is a creative studio where anything is possible. Beyond identity, brand and communications, they focus on uncovering what makes each business unique and bringing the strongest ideas forward. They pride themselves on close collaboration, working to deeply understand their clients’ business, market and audience, and how these elements intersect. Known for craft and insight, they operate as more than a traditional agency, challenging and inspiring their clients to achieve meaningful outcomes. Their experienced team spans marketing strategy, research and insights, brand strategy, design, advertising communications, social media strategy, community management, digital technology, website and UX, data analysis and targeted marketing. For our client, creativity is only successful when it delivers commercial results, and they are committed to achieving outcomes that ensure their clients never have to settle for less.

About the Role

The Performance Marketing Manager is responsible for driving brand growth and engagement across social media platforms through creative content, paid campaigns, and community management. This role combines strategic planning with hands-on execution, including content creation, campaign management, and performance analysis. Additionally, the role provides administrative and marketing support, such as sending marketing emails, managing databases, lead generation, and other ad hoc tasks to support overall business growth. The ideal candidate is both creative and data-driven, capable of balancing high-level strategy with ground-level execution.

Key Responsibilities

One role that can drive growth across two different businesses

an e-commerce client (conversion, SEO, automations, landing pages), and

a creative agency (digital presence, inbound leads, pipeline, authority, partnerships).

We’re looking for a hands-on digital growth operator to execute growth across two businesses

Business A (E-commerce): optimise website conversion, SEO, landing pages, and lifecycle automations (cart + post-purchase).

Business B (Creative Agency): grow digital presence and consistently generate inbound leads (social, content, SEO, landing pages, lead magnets, email nurture).

We need someone who can plan + implement + measure.

Success looks like this (90-day outcomes)

Business A — E-commerce outcomes

Improved conversion rate, revenue per visitor, and cart recovery revenue

Automation flows live and generating measurable sales

Key SEO fixes shipped + priority pages climbing

Business B — Creative Agency outcomes

Clear positioning + services pages that convert

Consistent inbound pipeline: leads, calls booked, proposal requests

Content system in place (weekly cadence) to grow authority + reach

Landing pages / lead magnets that capture qualified leads

Role Scope

• A) E-commerce: CRO + SEO + Lifecycle Automation
• Conversion & Website optimisation
• Mobile-first CRO audit and weekly implementation
• Product/collection page improvements, trust, shipping/returns, UX
• Speed improvements / Core Web Vitals where practical

SEO

• Technical SEO audit + fixes (indexing, canonicals, redirects, sitemap)
• On-page optimisation (titles/meta/H tags, internal linking, schema if relevant)
• Content plan to support high-intent pages (collections and “solution” pages)

Automations

Abandoned cart, browse abandonment, checkout abandonment
Post-purchase upsell/cross-sell, review requests, winback
Segmentation (new vs returning, high intent, high value, category-based)
Reporting: recovery rate + attributable revenue
Landing pages
Campaign/product landing pages built fast using reusable templates
Tracking-ready and conversion-focused
B) Creative Agency: Digital Presence + Lead Generation
Positioning & Website
Clarify offer architecture (core packages, who it’s for, proof)
Improve service pages and add conversion mechanisms (lead magnets, booking flow)
Improve SEO basics for local/service-based discovery
Inbound engine

Create a simple, repeatable system

• Weekly content themes
• Short-form + LinkedIn/IG style posts (where relevant)
• 1–2 pillar pieces per month (case study, guide, landing page)

Lead magnet funnel

• Lead magnet (e.g., “Website Conversion Audit,” “Landing Page Tear-Down,” “Brand Sprint Checklist”)
• Landing page + email nurture sequence

Booking CTA

Drive warm outreach and track responses

Deliverables & Cadence (non-negotiable)

We want weekly shipping and a clear backlog.

Weekly

• “Shipped list” (what changed this week)
• Next week priorities
• Performance snapshot (what moved)

Monthly

• KPI report vs baseline
• Insights + tests run
• Next month roadmap
• First 14 days: required outputs

E-commerce (Business A)

• CRO + SEO + automation audit
• 90-day roadmap with priority ranking
• Minimum 5–10 quick wins implemented
• Abandoned cart + browse abandonment live
• Landing page template system ready

Creative Agency (Business B)

• Positioning + offer audit (what to keep/change)
• Website conversion upgrades (services pages, CTAs, proof)
• Lead magnet concept + landing page + tracking
• Email nurture sequence (minimum 4 emails)
• 4-week content calendar (topics + formats + distribution)

KPIs

E-commerce KPIs

Conversion rate (overall + mobile)
Add-to-cart rate / checkout initiation rate
Cart abandonment rate
Cart recovery revenue ($ + %)
AOV / revenue per visitor
Organic sessions + rankings for priority pages
Creative agency KPIs
Website conversion rate (visits → enquiry/booked call)
Leads per week and call bookings
Content output consistency (volume + reach trend)
Email list growth and lead magnet conversion
Proposal requests / pipeline value (even early trendlines)
Required experience (must-have)
Proven e-commerce CRO + automation implementation (not just advice)
Strong SEO fundamentals (technical + on-page)
Ability to build landing pages quickly (and track them)

Benefits (PH)

Flexibility in work hours and location, with a focus on managing energy rather than time.

Access to online learning platforms and a budget for professional development

A collaborative, no-silos environment, encouraging learning and growth across teams

A dynamic social culture with team lunches, social events, and opportunities for creative input

Health insurance

Leave Benefits

13th Month Salary

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