Product Marketing & GTM Lead

About the Role

We are seeking a dynamic Go-to-Market (GTM) Lead who thrives in fast-paced startup environments. As the first GTM hire, you will be directly responsible for the full launch strategy and execution of two upcoming SaaS products. You will lead the go-to-market efforts from end to end, starting with Product A and then applying learnings to Product B.

Responsibilities

GTM Strategy & Execution

Own the full go-to-market strategy and execution for Product A and Product B.

Build and execute the entire launch plan from conceptualization to execution, personally driving initiatives rather than delegating.

Transition insights from Product A to successfully launch Product B.

Beta User Acquisition & Outreach

Identify, reach out to, and onboard beta users for Product A.

Use innovative outreach methods to build meaningful relationships with early users.

Positioning & Messaging

Create compelling positioning and messaging that clearly communicates product value.

Ensure messaging resonates with target users and drives engagement.

Launch Assets & Campaigns

Develop all launch assets including copywriting, email campaigns, landing pages, and user sequences.

Coordinate with partners and stakeholders to support execution.

Playbook Development

Document successful strategies, learnings, and results.

Build a repeatable GTM playbook to improve speed and efficiency for future launches.

What Makes You a Perfect Fit

Thrive in fast-paced startup environments where execution is critical.

Comfortable working in ambiguity and adapting quickly to change.

Strong mix of strategic thinking and hands-on execution.

Excellent communication skills with the ability to craft compelling narratives.

Bias towards action and continuous iteration based on feedback.

Required Experience & Skills

Proven experience as an early GTM hire (employee #1–5) in a B2B SaaS startup.

Experience leading at least one successful product launch end-to-end.

4–8 years of experience in product marketing, demand generation, growth, or launch strategy.

Strong ability to multitask across copywriting, campaigns, and outreach.

Experience building systems and processes to improve future launches.

Interview Process

Initial Phone Screen

Video Interview with Pavago Recruiter

Client Interview with Marketing Leadership

Offer & Background Verification

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