Media Optimization Specialist

WHAT YOU’LL DO

As our next Media Optimization Specialist, you’ll be responsible for driving the performance and efficiency of our paid media investments globally across digital channels full funnel. You will analyse campaign performance, identify optimization levers, and work closely with analytics, markets, and agencies to continuously improve results and maximise business impact. We’re building a dedicated team of Media Optimization Specialist and are now looking for four people to join us in Stockholm.

In this role, you’ll

Lead paid media performance optimization globally across digital channels full funnel, with a strong focus on efficiency, effectiveness, and ROI
Identify and apply media performance drivers and optimization levers based on data and insights
Work closely with Measurement & Analytics, Controlling, and Sales Market Paid Media Leads to align optimization priorities with business goals
Apply and support standardized ways of working for media optimization across markets and agencies
Collaborate with agency and market teams to steer optimization actions, such as budget allocation, bid strategies, and audience performance
Monitor media performance and optimization outcomes, identifying trends, risks, and improvement areas
Share and present insights and optimization recommendations with relevant stakeholders to support continuous improvement

WHO YOU’LL WORK WITH

You’ll collaborate closely with

Sales Market Paid Media Leads

Measurement & Analytics and Controlling teams

Media agencies and market stakeholders

Together, you’ll ensure paid media investments are optimised consistently and effectively across markets, driving both short‑ and long‑term performance.

WHO YOU ARE

We are looking for people with…

A Bachelor’s degree in Business, Marketing, Economics, or a related field

5–7 years of experience in paid media optimization, performance marketing, or digital media roles

Strong understanding of paid digital media performance drivers and optimization levers

Proven ability to analyse data and translate performance insights into clear optimization actions using different measurement methods such as regression-based attribution and in-platform data.

Experience working closely with agencies and market teams in complex, multi‑market setups

Strong understanding of full funnel marketing digital media ecosystem

And people who are…

Analytical and structured, with a strong focus on results and continuous improvement

Confident communicators, with the ability to influence and collaborate across teams

Comfortable balancing strategic thinking with hands‑on problem solving

Clear and effective in written and verbal English communication

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we use our power, scale, and knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits and extensive development opportunities across the globe. You’ll work in a collaborative, insight‑driven environment where innovation, learning, and performance go hand in hand.

25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).

JOIN US

Our uniqueness comes from a combination of many things — our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

Take the next step in your career together with us. The journey starts here.

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you not to attach a cover letter in your application.