Growth Marketing & CRM Specialist

• Growth Marketing & CRM Specialist
• (Marketing + Automation + Conversion Role)
• Remote | Full-Time | US Hours (Pacific overlap)

The Role

If you enjoy running ads, fixing broken systems, and making sure leads actually convert — keep reading.

A lot of companies generate leads.

Very few turn them into customers consistently.

👉 That’s where you come in.

At Yokly, you’ll support one of our growing clients by owning the full lead-to-conversion journey — from first inquiry to booked call to enrolled customer. This is not just a marketing role. This is marketing + systems + operations combined.

If you’ve ever thought: “We’re getting leads… but something in the process is broken.” You’ll thrive here.

About Yokly

Yokly helps businesses scale by building teams, systems, and workflows that actually work. We don’t just provide talent — we help clients launch capacity, delegate outcomes, and automate everything.

What You’ll Own (Your Impact)

• Faster response time to new leads
• Higher quality and volume of inquiries
• Improved conversion (lead → booked → customer)
• Clean, organized CRM pipelines
• Clear reporting and continuous optimization

What You’ll Do

🔹 Growth Marketing (Primary)
Run and optimize Facebook / Instagram (Meta) ad campaigns
Test audiences, creatives, and offers
Track results and continuously improve performance
Maintain a simple monthly campaign plan
🔹 CRM & Lead Conversion (Primary)
Manage lead follow-ups (email, SMS, calls)
Build and improve GoHighLevel automations
Ensure every lead has a clear status and next step
Maintain pipeline accuracy (tags, notes, stages)
🔹 Operations & System Support (Secondary)
Support onboarding and scheduling workflows
Maintain organized tracking sheets and documentation
Ensure smooth handoffs between marketing and sales
🔹 Continuous Improvement
Identify bottlenecks in the funnel
Improve workflows, automations, and messaging
Deliver weekly updates + monthly performance reports

Tools You’ll Use

GoHighLevel (CRM + automation)

Meta Ads Manager

Google Workspace (Docs/Sheets)

Basecamp

AI tools (ChatGPT, etc.)

What Makes You a Great Fit

✅ Core Requirements

2+ years experience in

Digital marketing / paid ads
CRM / marketing operations
Sales or lead conversion pipelines
Hands-on experience running Meta Ads
Strong English communication skills
Highly organized and detail-oriented
✅ Mindset
You think in systems, not just tasks
You care about conversion, not just traffic
You are proactive and solution-oriented
You can manage multiple moving parts independently
⭐ Bonus
GoHighLevel experience
Experience with service-based or education businesses
Copywriting or campaign messaging experience
Why This Role is Different

Most marketing roles stop at generating leads. This role goes further. You

bring in leads

nurture them

and help convert them into paying customers

👉 You don’t just “run ads.”

👉 You make the entire funnel work.