Digital Marketing & Property Research/Lead Specialist - 171

Working Hours & Conditions: Aligned with Australian hours; full-time (remote)

Holidays: AU Holidays

ABOUT THE COMPANY

The client is a Christchurch-based property business managing approximately 150 properties annually, with a growing presence across both residential and commercial property sectors.

As the business expands, BCG Property is looking to build a strong digital presence and lead generation engine to support continued growth and market visibility.

OVERVIEW

The client is seeking a proactive and resourceful Digital Marketing & Property Research Specialist to establish and manage its online presence while supporting lead generation efforts.

This is a foundational role where you will help build the brand from the ground up—creating a website, launching social channels, and driving targeted outreach within the Christchurch property market - it also involves scraping data for leads, and manual reach out

RESPONSIBILITIES

Digital Presence & Brand Setup (Initial Focus)
Lead the creation of the client's Property’s website (platform selection, structure, content, and ongoing updates)
Establish and manage social media profiles (LinkedIn, Facebook, Instagram)
Ensure consistent branding and messaging across all digital channels
Lead Generation & Property Research
Source and scrape leads from platforms such as Property Guru
Identify potential property opportunities, owners, and agents
Build and maintain a structured lead database
Support outbound targeting strategies within the Christchurch market
Email Marketing & Agent Outreach
Develop and execute monthly email campaigns targeting Christchurch-based agents
Create engaging content relevant to market activity and opportunities
Manage email lists and campaign performance
Social Media & Content Management
Plan and execute regular social media content
Share property insights, listings, and market updates
Align content with lead generation and brand-building goals
Website & Content Management
Maintain and update website content (listings, blogs, insights)
Ensure website is optimised for lead capture and user experience
Support basic SEO initiatives
Market Research & Insights
Monitor the Christchurch property market (residential and commercial)

Provide regular insights on

• Market trends
• Pricing movements
• Investment opportunities
• Support the business with a “market pulse” view to inform decisions

Requirements

QUALIFICATIONS

• Direct experience in the New Zealand property industry (real estate, property management, development, or investment)
• Strong understanding of NZ property platforms (e.g., Property Guru)
• Experience in digital marketing, lead generation, or social media management
• Ability to build and manage a website (Shopify, WordPress, Webflow, or similar)
• Strong written and verbal communication skills (for email campaigns and content creation)
• Highly organised and able to work independently

PREFERRED SKILLS (nice to have)

• Experience working with Christchurch property market
• Familiarity with commercial property
• Basic SEO and analytics knowledge
• Experience with CRM systems or lead management tools

WORK STRUCTURE

Flexible / remote-friendly role

Part-time or contract engagement

Opportunity to grow into a larger role as the business scales

WHY JOIN?

Opportunity to build a property brand from the ground up

Work directly with a growing Christchurch-based business

High level of ownership and autonomy

Combine property expertise with digital marketing

Long-term growth potential as the portfolio expands

IDEAL CANDIDATE PROFILE

This role is ideal for someone who

• Has hands-on NZ property experience and understands the market
• Enjoys both marketing and research-driven work
• Is comfortable building systems and processes from scratch
• Can operate independently and take initiative
• Wants to play a key role in growing a property-focused business
• Visit the company's website for more information
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