Marketing Manager (Beauty/Cosmetic Products)

Key Responsibilities

Support the development and execution of offline marketing initiatives and brand strategies aligned with company goals.

Maintain consistent brand messaging and visual identity across all touchpoints and platforms.

Conduct market and competitor research to uncover trends, insights, and new opportunities.

Lead end-to-end KOL and influencer marketing campaigns—from identifying talents and preparing briefs to reviewing content and evaluating performance.

Build and nurture strong relationships with influencers, brand ambassadors, and celebrities.

Oversee and mentor the KOL team to ensure successful and impactful campaign execution.

Collaborate with the sales team to forecast ROI and measure campaign effectiveness.

Lead a creative team (including social media, designer, videographer, and editor) to deliver engaging, high-quality content for platforms such as Instagram, TikTok, Xiaohongshu (XHS), and Facebook.

Plan and manage content calendars to ensure timely and relevant content delivery.

Monitor content and campaign performance, providing insights to optimize future strategies.

Work cross-functionally with E-commerce, Sales, Product, and Digital Marketing teams to align on overall objectives.

Any other tasks and projects as assigned by the superior/Company.

Requirements

Bachelor’s Degree in Marketing, Business, or a related field.

3 to 5 years of experience in brand marketing, ideally within the beauty, FMCG, or lifestyle sector.

Strong understanding of offline brand building and consumer engagement strategies.

Friendly, confident, and outgoing personality with excellent communication and interpersonal skills.

Team-oriented with a proactive attitude and positive mindset.

Passionate about the beauty industry and up-to-date with current market and consumer trends.

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