Head of LiveOps

About Us:
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.
Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.
Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.
Our Values:
We are honest - we value honesty in all aspects.
Bring the Olives - we offer premium customer experience.
Think Big - we believe in always striving for more.
Role Overview
A successful candidate in this role will thrive in an environment where they are working across multiple stakeholders and are fluent across multiple disciplines. They are operational, analytical, strategic and most importantly, player focused. Acting as a mini-CEO for their player base, they are restless in pushing for continuous improvement towards Betty’s mission of creating the best gaming experience possible for our players. Candidates should be able to clearly communicate how they have past experience in optimising player experience and will be able to utilise that experience within Betty.
Key Responsibilities:
Ensuring that players have the most rewarding and exciting experience possible
Innovatively designing and testing promotional mechanics to drive retention and reactivation through gamification and a deep knowledge of player motivations
Constantly analyzing and improving the effectiveness of campaigns and the reward they give
Preparing and managing the promotional calendar with the wider LiveOps team ensuring the the player experience is always improving
Proposing and delivering against reward budgets, consistently aiming to find new ways to beat performance targets
Working towards improvement of each part of the customer journey from onboarding to reactivation
Utilizing and aiding in the development of Live Ops tools with a strategic mindset
Managing a hyper focused team that’s centered around segments of players
Working with VIP, Product, Analytics and CRM teams to deliver optimal customer journey
Reporting to & collaborating closely with the VP of Live Ops
Requirements:
Experience in roles in gaming ranging across CRM, Casino, Game Ops, Product and Analytics
Strong understanding of player behaviors, segmentation and personalization strategies
Proven ownership of key metrics, with a track record of driving player retention and revenue
Numerically strong and capable of managing a budget whilst being able to identify how they can beat their targets
Quantitative and Qualitative analytical capabilities, prioritizing metric-driven approaches to decision-making. Experience in SQL or similar is a plus.
Ability to learn quickly and adapt to changing circumstances
Excellent organizational and time management skills
Proactive team player who takes responsibility for outcomes and isn’t afraid to challenge ideas to find better solutions
Fluency in English
Ability to express your thoughts with clarity while demonstrating an excellent grasp of different points of view during discussions
Cultural fit is essential - we are looking for someone who thrives in a high-ownership environment, takes responsibility for results, and actively learns from both successes and failures
What we offer:
Competitive salary
Career and skills development opportunities
Fun and collaborative team environment
New modern office space
At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.
We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of age, disability, gender, gender identity or expression, marital or civil partnership status, pregnancy or maternity, race, religion or belief, or sexual orientation