Middle East PR Specialist

WeRide is a smart mobility start-up whose mission is to transform mobility with autonomous driving. We are committed to build better transportation experience that’s safe, efficient, affordable and joyful. We have an elite team of entrepreneurs and technologists who share the same passion and pursue continuous excellence in their work.

Key Responsibilities

Public Relations

• Develop and execute MENA PR strategies to enhance brand awareness and reputation
• Build and maintain relationships with local media, influencers, and key stakeholders
• Craft compelling press releases, speeches, and other communication materials tailored for diverse audiences
• Manage MENA media outreach, press conferences, and interview opportunities
• Monitor and respond to MENA media coverage to manage brand reputation

Crisis Communication

• Develop and implement crisis communication strategies to mitigate risks to the brand's reputation
• Lead communications during critical events, ensuring clear and effective messaging

Qualifications

Bachelor’s degree in Public Relations, Marketing, Communications, or a related field; Master’s degree preferred
5+ years of experience in international PR, marketing, or communications roles, with a focus on global markets
Proven track record of developing and executing successful MENA PR, marketing campaigns and digital marketing
Strong network of international media contacts and knowledge of MENA media landscapes
Native English speaker with excellent written and verbal communication skills; proficiency in Arabic is a plus
Experience working in a multicultural environment with excellent interpersonal skills
Strong analytical and strategic thinking skills with a problem-solving and result-driven style
Ability to thrive in a fast-paced, dynamic and sometimes stressed environment

More about WeRide

Website: https://www.weride.ai/

Youtube: https://www.youtube.com/@WeRideAI

LinkedIn: https://www.linkedin.com/company/werideai

Twitter: https://twitter.com/weride_ai

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.