Digital Marketing Manager - E-commerce (Remote)

Digital Marketing Manager - E-commerce (Remote)

Digital Marketing Manager – E-commerce (Remote)

Work From Home | Full-Time | AU Hours | PH-Based

OutsourcedIn is partnering with an Australian stationery e-commerce brand to hire a versatile Digital Marketing Manager to support website management, digital campaigns, and overall marketing performance.

This role focuses on e-commerce, email marketing, analytics, and campaign execution, while driving growth through data, automation, and optimisation.

The ideal candidate has strong hands-on experience in e-commerce, digital marketing, and analytics, and is confident managing multiple functions in a fast-paced environment.

About the Role

You will be responsible for managing the e-commerce website, executing digital marketing campaigns, and tracking performance across multiple channels.

This is a results-driven role requiring strong attention to detail, analytical thinking, and the ability to consistently deliver outputs that drive traffic, engagement, and conversions.

Key Responsibilities

Email Marketing & Automation
Build and send campaigns using Klaviyo, Mailchimp, or similar
Manage lists, segments, and A/B testing
Set up automated flows (welcome, abandoned cart, post-purchase)
Track and report campaign performance
Analytics & Performance Tracking
Use Google Analytics and Google Search Console to monitor website performance
Set up and manage tracking for campaigns and conversions
Analyse traffic, user behaviour, and campaign performance
Provide insights and recommendations for optimisation
E-commerce & Website Management
Create and update product listings (titles, descriptions, pricing, variants)
Optimise product pages, images, and collections
Maintain inventory accuracy and coordinate with suppliers
Perform regular checks for website issues, broken links, and outdated content
Digital Marketing & Campaigns
Manage and support Google Shopping Ads and Google Ads campaigns
Support SEO efforts including keyword optimisation and content updates
Use CRM tools (e.g., HubSpot) to manage leads and marketing workflows

Social Media Management

• Plan, schedule, and publish content across Facebook, Instagram, TikTok, and LinkedIn
• Write captions, create basic Canva content, and edit short-form videos
• Manage comments and DMs, escalate issues, and track FAQs
• Monitor performance and suggest weekly improvements

Mandatory Requirements

• 4+ years experience in digital marketing or e-commerce roles
• Strong experience in e-commerce platforms (Shopify/WooCommerce)
• Proven experience in email marketing and automation
• Hands-on experience with Google Analytics and tracking setup
• Experience with SEO and website optimisation
• Experience managing Google Shopping Ads or Google Ads

Familiarity with Google Search Console

• Experience in social media marketing and content management
• Experience using HubSpot or similar CRM tools
• Strong written and verbal English communication
• Highly organised, detail-oriented, and able to manage multiple tasks

Highly Regarded

• Experience in retail, DTC, or e-commerce brands
• Experience handling end-to-end digital marketing campaigns
• Strong understanding of conversion optimisation and customer journeys

KPIs

• Website traffic, engagement, and conversion growth
• Email campaign performance (open, click, conversion rates)
• Accuracy and quality of website and product management
• Effectiveness of digital campaigns and tracking
• Quality of reporting and analytics insights