Paid Media Specialist

• Working Hours: Comfortable working across time zones for AU, US, and NZ markets
• Work set-up: 100% Remote work

Holidays: New Zealand Public Holidays

ABOUT THE COMPANY

We are a full-service digital marketing agency specializing in performance-driven campaigns for clients in healthcare, wellness, and other regulated industries. Our focus is on combining creativity, data, and compliance expertise to deliver measurable results in complex regulatory environments.

ABOUT THE ROLE

We are seeking a seasoned Paid Media Specialist to manage and optimise Google Ads campaigns across Australia, the US, and New Zealand. This hands-on, execution-focused role requires precision in budget management, campaign strategy, and regulatory compliance in therapeutic goods marketing. You will oversee the full campaign lifecycle — from planning and launch to optimisation and reporting — handling monthly media spends ranging from $10K to $250K+.

Key Duties & Responsibilities

Plan, build, launch, and optimise Google Ads campaigns across Search, Performance Max, Display, YouTube, and Demand Gen.

Manage and execute Meta Ads (Facebook & Instagram) campaigns as a secondary channel, including audience strategy, creative testing, and performance optimisation.

Allocate and manage monthly media budgets ($10K–$250K+) across multiple accounts, platforms, and markets (AU, US, NZ).

Develop bidding strategies, audience segmentation, ad copy testing, and landing page recommendations to drive measurable performance.

Ensure campaigns comply with Google’s Therapeutic Goods Advertising (TGA) policies and, where applicable, AHPRA advertising guidelines.

Monitor and adapt campaigns in response to regulatory or platform policy changes.

Deliver clear, actionable performance reporting to stakeholders and clients.

Collaborate with creative, content, and web teams to optimise full-funnel conversion performance.

Stay updated on Google Ads platform changes, beta features, and emerging best practices.

Who You Are

Detail-oriented and compliance-conscious.

Commercially minded — every media dollar counts.

Clear communicator able to translate campaign performance for non-technical stakeholders.

Self-directed and proactive.

Comfortable working across time zones for AU, US, and NZ markets.

What We Offer

Competitive salary and benefits.

Flexible, hybrid, or remote working arrangements.

Opportunity to work across international markets in a high-impact role.

Collaborative team that values expertise, autonomy, and results.

Professional development budget for conferences and certifications.

Requirements

Must Have

5+ years of hands-on Google Ads management experience.

Proven experience managing monthly media spends between $10K–$250K+.

Strong knowledge of TGA ad policies for restricted healthcare/therapeutic verticals.

Experience running campaigns in AU, US, and/or NZ markets with understanding of regional nuances.

Deep proficiency in Google Ads campaign types: Search, PMax, Display, YouTube/Video, and Demand Gen.

Hands-on experience with Meta Ads (Facebook & Instagram).

Strong analytical skills with experience in GA4, Looker Studio, and Excel/Sheets.

Excellent attention to detail, especially around compliance and budget management.

Highly Desirable

Familiarity with AHPRA advertising guidelines.

Google Ads certifications (Search, Display, Video, Measurement).

Experience in conversion tracking setup, attribution modelling, and offline conversion imports.

Familiarity with Tag Manager, SA360, or other bid management platforms.

Agency experience managing multiple client accounts.

Understanding of complementary paid channels (Microsoft Ads, Programmatic).

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