Digital Marketing Manager - 210

• Working Hours: Monday to Friday following 10am-7pm NZDT (6am-3pm Philippine Standard Time)
• Work set-up: 100% Remote work (Independent Contractor Agreement)

Holidays: New Zealand Public Holidays

Recruitment process: possible multiple client interviews and assessment

OVERVIEW

A growing e-commerce fashion and lifestyle brand is seeking a Senior Digital Marketing Manager to lead its end-to-end digital marketing efforts, with a strong focus on social media growth and performance marketing.

This is a hands-on, standalone role responsible for driving brand awareness, community engagement, and online revenue. You will work directly with the business owner to shape strategy, execute campaigns, and continuously optimise performance across all digital channels.

Key Responsibilities

Social Media & Content Strategy
Develop and execute social media strategies across Instagram, Facebook, TikTok, and Pinterest
Create, schedule, and manage daily content including reels, stories, carousels, and static posts
Independently produce high-quality visual and video content using AI-powered tools (e.g. Midjourney, Canva AI, CapCut, Runway, ElevenLabs)
Provide creative direction for product photography and video shoots
Build and maintain a content calendar aligned with product launches, campaigns, and seasonal activity in collaboration with leadership
Drive organic growth, engagement, and brand visibility with a focus on high-performing, shareable content
Paid Advertising & Performance Marketing
Plan, manage, and optimise Meta (Facebook & Instagram) ad campaigns
Set up and optimise Google Ads campaigns (Search and Shopping)
Monitor campaign performance daily and adjust budgets, audiences, and creatives to maximise ROAS
Develop retargeting strategies to improve conversion rates and reduce cart abandonment
Deliver regular performance reports with actionable insights and recommendations
Shopify & E-commerce Optimisation (Secondary Focus)
Manage and optimise Shopify store performance and conversion rates
Improve product pages, collections, and landing pages for SEO and UX
Ensure site speed, mobile optimisation, and brand consistency
Work with developers to implement technical and functional improvements
Brand & Creative Direction
Maintain a consistent and compelling brand voice across all digital touchpoints
Create or oversee digital assets including EDMs, social media creatives, banners, and ad materials
Leverage AI tools to scale content production efficiently while maintaining quality
Stay current with trends in fashion, social media, and digital marketing to keep content fresh and relevant

Requirements

Essential

• 3+ years of experience in digital marketing, ideally within e-commerce, fashion, or lifestyle industries
• Strong expertise in Meta Ads Manager (Facebook & Instagram)
• Solid understanding of Shopify (product management, themes, and apps)
• Proficiency in design tools such as Canva, Adobe Express, or similar platforms
• Experience using AI tools for content creation (image and video production)
• Proven success in growing social media accounts organically
• Strong analytical skills using tools such as Meta Business Suite and Google Analytics 4
• Excellent written English for marketing copy and content creation
• Highly self-directed with strong ownership and execution capability

Highly Desirable

• Experience with email marketing platforms (Klaviyo, Mailchimp, or Omnisend)
• Knowledge of SEO for e-commerce websites
• Experience managing influencer or UGC campaigns
• Familiarity with Pinterest and TikTok advertising
• Exposure to Australian or international fashion/lifestyle brands
• Portfolio demonstrating social growth, campaigns, and performance results
• Visit the company's website for more information
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