CRM/Email Marketing Specialist - 227

OVERVIEW

You will be responsible for defining, building and scaling prominent CRM programs across our clients ensuring their email marketing needs are met and exceeded. You are highly analytical and commercially minded, and know how to turn customer data into clear, actionable strategy.

This is a hands-on role that blends data with creativity to accelerate the growth across our clients' edm channels. Using platforms such as Klaviyo, Marapost and Mailchimp you will ideate, build and optimise emails and lifecycle journeys that drive customer retention, lifetime value and frequency.

RESPONSIBILITIES

Lead the development, management and evolution of automations, segments and customisation across all stages of the customer lifecycle
Continuously identify gaps and opportunities within the customer journey, and prioritise new initiatives
Set the roadmap for how CRM contributes towards our clients’ growth
Lead the planning and execution of all email and SMS campaigns, including product launches, promotions and key trading moments
Be proficient in design and various design tools or brief in design to our graphics team
Ensure campaigns are aligned to our clients audiences and brand tone of voice
Own CRM reporting and performance analysis across key metrics including revenue contribution, open/click rates, conversion, LTV
Translate data into clear insights and actionable recommendations
Stay up to date with latest CRM developments and bring new ideas to continuously improve performance
Ensure data hygiene and integrity as systems and the business evolve
Development of set processes in achieving the day-to-day tasks of the Email Marketing team
Assist in developing CRM strategy for our clients
Collaborate with content and performance marketing teams to identify which offers to promote
Monitor and analyse results of email marketing campaigns, including monthly KPI reporting
Recommend and develop optimal campaign plans, formats and platforms to grow profitability, including creating action plans and strategies
Take ownership of the user journey, implementing strategies for all customer communication

Requirements

QUALIFICATIONS

3+ years experience in similar field

3+ years experience in agency environment

Strong retention marketing knowledge

Passionate team player, able to collaborate across departments

Eye for detail, enhancing customer experience through clear, impactful communication.

Fluent in English, both written and spoken

Experience working with creative teams, including digital design, to prepare visual assets for campaigns

Detail-oriented and well-organised, with strong prioritisation skills and awareness of broader project impacts

Able to manage complexity and progress multiple tasks simultaneously.

Good knowledge of HTML/CSS

Hands-on experience with EDM and other CRM marketing tools

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