Paid Ads Specialist

Paid Ads Specialist (Google Ads, Meta, LinkedIn – Performance Marketing, Remote, U.S. Hours)

About the Role

We’re hiring a Paid Ads Specialist to plan, execute, and optimize high-performing digital advertising campaigns across Google, Meta (Facebook/Instagram), LinkedIn, and other platforms.

This is a hands-on role where you’ll manage the full funnel — from campaign strategy and targeting to optimization and reporting — with a clear focus on ROI, lead generation, and scalable growth.

If you’re analytical, data-driven, and experienced in improving CPA, ROAS, and conversion rates, this role is for you.

Responsibilities

Strategy & Planning
Develop and execute paid advertising strategies aligned with business goals
Manage and scale campaigns across Google Ads, Meta, LinkedIn, and other channels
Conduct audience research, keyword analysis, and targeting strategy
Forecast budgets and expected performance with marketing leadership
Campaign Management & Optimization
Create, test, and optimize ad creatives, copy, and landing pages
Monitor campaigns daily and optimize for CTR, CPC, CPA, and ROAS
Run structured A/B tests to improve performance
Use automation features such as Performance Max and Dynamic Search Ads
Continuously improve conversion rates and campaign efficiency
Collaboration & Coordination
Work with content, design, and analytics teams to ensure campaign alignment
Align paid media efforts with overall marketing and brand strategy
Stay updated on platform features and coordinate with platform representatives
Analytics & Reporting
Track and analyze campaign performance across platforms
Prepare weekly and monthly performance reports
Identify trends and provide actionable insights and recommendations
Refine targeting, creative, and budget allocation based on data

Requirements

• Proven experience managing paid ad campaigns (Google Ads and Meta required)
• Strong understanding of PPC metrics, attribution models, and conversion tracking

Hands-on experience with

Google Analytics

Google Tag Manager

• Strong analytical skills with the ability to make data-driven decisions
• Excellent communication, organization, and project management skills
• Comfortable working remote during U.S. business hours

Nice to Have

• Experience with additional platforms (YouTube, LinkedIn Ads, TikTok Ads)
• Familiarity with automation tools, scripts, and dynamic campaigns
• Experience with landing page optimization and funnel strategy
• Experience managing ad budgets of varying sizes
• Knowledge of remarketing and multi-touch attribution
• Tools & Tech

Google Ads

Meta Ads (Facebook/Instagram)

LinkedIn Ads

Google Analytics

Google Tag Manager

Paid media and reporting tools

Why Join

• Own and scale paid acquisition campaigns across multiple platforms
• Direct impact on revenue, leads, and ROI growth
• Work in a data-driven, performance-focused environment
• Opportunity to test, experiment, and optimize at scale
• Fully remote role with strong ownership and autonomy

What Success Looks Like

• Improved ROAS, CPA, and campaign efficiency
• Consistent growth in leads and conversions
• Effective use of ad budgets
• Strong reporting and actionable insights
• Continuous optimization and performance improvements

Apply Now

If you’re a Paid Ads Specialist who can execute, optimize, and scale high-performing campaigns, we’d love to hear from you.

Apply now and drive measurable growth through paid marketing.

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