Creative Marketing Manager - High-Fashion Lingerie Brand

We are a fast-growing luxury lingerie brand serving a global customer base. As we scale aggressively through paid social—particularly Meta—we’re looking for a performance-driven Creative Marketing Manager to lead and evolve our AI-powered creative testing engine.

This is not a “post and hope” marketing role.

This is about building a data-driven, AI-enhanced system that continuously tests, optimizes, and scales winning creatives.

If you understand that great ads are engineered, iterated, and accelerated with AI — not guessed — this role is for you.

What you'll own

1. Meta Creative Testing & Scaling

• Lead the entire creative testing process inside Meta Ads Manager
• Launch structured, high-volume testing campaigns weekly
• Leverage AI tools to generate, iterate, and scale creative variations
• Analyze performance metrics (CTR, hook rate, thumb stop ratio, CPA, ROAS)
• Rapidly kill underperformers and scale winners with confidence
• Continuously refresh creative angles to avoid fatigue

1. UGC & Creator Pipeline

• Source and recruit high-quality UGC creators
• Write clear, performance-driven briefs
• Manage creator deliverables and timelines
• Ensure a steady weekly flow of fresh ad creatives

1. Performance Analysis & Optimization

Deliver weekly performance breakdowns with clear insights

Identify patterns in winning hooks, formats, and messaging

Turn data into actionable creative direction

Work directly with the Founder to align growth strategy

Your performance will be measured by results — not activity.

Requirements

You Are

• Someone with 3–5 years in digital marketing who wants full ownership
• Highly confident inside Meta Ads Manager
• Comfortable using AI tools to enhance creative output and speed
• Obsessed with testing, iteration, and performance
• Fast, decisive, and comfortable killing underperforming ads

You are not

• A social media manager who also "does ads"
• Looking for a role where someone tells you what to test each week

Tools & Technical Requirements

Core Tools

Meta Ads Manager

• Instagram & Facebook ad ecosystems
• CapCut (or similar video editing tools)
• Later (or similar scheduling tools)
• AI & Performance Stack (Highly Preferred)
• AI creative tools (e.g., Nano Banana, Sora, Pippit)
• AI-powered ad testing or iteration tools

Bonus Experience With

Klaviyo

Motion / Atria

Adobe Photoshop

Benefits

Compensation & Working Setup

Full-time, fully remote

Some overlap with Melbourne (AEST) required for weekly check-ins

Direct reporting line to the Founder

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