Growth Marketing Specialist

Please note this role is based in London and operates on a hybrid model with 4 days in the office.

Role Overview

We’re hiring a Growth Marketing Specialist to support how we design, deliver, and optimise marketing across the business.

This is a hands-on marketing generalist role suited to someone who enjoys working across all areas of the marketing journey. You’ll help bring marketing initiatives to life - creating assets, launching campaigns through HubSpot, supporting events, and analysing performance to improve how we engage customers.

The role spans multiple brand contexts — GetGround, BuyAssociation, and individual property developments — requiring the ability to adapt messaging, design, and tone-of-voice across different audiences and products, while maintaining consistency and quality.

You’ll work closely with teams across Growth, Partnerships, Sales, Design and Product to support marketing campaigns that drive acquisition, engagement and conversion.

Key Responsibilities

Work closely with Growth, Partnerships, Sales, Product, and Design teams to deliver marketing initiatives and campaigns successfully
Plan & execute marketing campaigns across multiple channels, producing high-quality marketing assets such as sales collateral, campaign creatives, and event materials
Analyse campaign performance (email engagement, campaign impact, conversions) and use data to improve marketing effectiveness
Build and send marketing emails and create HubSpot workflows to support lifecycle marketing and lead nurturing
Manage audience segmentation, marketing lists, and CRM campaigns to ensure communications are timely and relevant
Support the planning and execution of events, including exhibitions, property launches, and partner activations

What Success Looks Like

Marketing campaigns launch smoothly and consistently across channels

Marketing performance is tracked and continuously improved through data

Emails and lifecycle communications drive meaningful engagement

Marketing materials look polished, professional, and on-brand

Success is measured through the quality, impact, and consistency of marketing execution, not output volume.

What We’re Looking For

2+ years Experience working in Marketing or Growth roles

Experience creating marketing assets such as emails, one-pagers, social creatives

Hands-on experience using HubSpot or other marketing automation tools

Comfortable analysing campaign performance and making data-driven decisions

Strong attention to detail

Comfortable managing multiple projects and shifting priorities

Confident collaborating with cross-functional teams

What we are building: The first end-to-end real estate investment offering - making the dream of owning real estate more accessible to everyone globally.

Diversity & inclusion at GetGround: We encourage applications from all sections of society and we believe in the criticality of an inclusive culture. We are committed to equal employment opportunity regardless of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity or any other basis as protected by law.

42% of our employees identify as female or non-specified, 58% as male

22 nationalities represented across offices in 5 countries

Our work on Design Accessibility

Inclusion is at the heart of our culture - we celebrate and reflect on key D&I and cultural events such as: Black History Month, International Women's Day and Pride

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