Category Development Manager

• Category Development Manager | Makati
• Office location: BGC, Taguig
• Work setup: Full onsite

Schedule: Monday to Friday, Dayshift

Role Overview

The role will be responsible for driving the long-term growth and competitiveness of assigned product categories through clear strategies, innovation initiatives, and strong trade execution. This role leads category thinking across product development, go-to-market planning, and in-market activation. The position partners closely with cross-functional teams to unlock new growth opportunities beyond channels alone.

Qualifications

Bachelor's degree in Business, Marketing, Management, or a related field; MBA or equivalent is an advantage

Minimum of 5–8 years of experience within the FMCG industry, with proven exposure to category development, trade marketing, or commercial strategy in a fast-paced environment.

Strong background and hands-on experience in end-to-end category management, innovation planning, and product development

Demonstrated experience driving category strategies across both traditional and modern trade environments

Solid understanding of shopper behavior, market trends, and competitive dynamics

Experience collaborating with Marketing, Sales, Supply Chain, and R&D teams

Background should not be limited to Digital or E-commerce; must include broader FMCG commercial exposure

Strong analytical, strategic thinking, and stakeholder management skills

Duties & Responsibilities

Lead the development and execution of category strategies to deliver sustainable growth and profitability

Drive innovation pipelines for assigned categories, including new product development, renovation, and range optimization

Translate consumer, shopper, and market insights into actionable category plans and initiatives

Partner with Marketing and R&D teams to shape product concepts, positioning, and launch strategies

Work closely with Trade Marketing and Sales to ensure strong in-market execution and alignment with category priorities

Identify white spaces and growth opportunities across price tiers, formats, and usage occasions

Monitor category performance, competitive movements, and market trends to refine strategies

Champion cross-functional initiatives that strengthen category leadership and commercial effectiveness

Develop category frameworks, guidelines, and playbooks to support consistent execution across markets