Creative Strategist - 54944004710

We’re helping our client find a Creative Strategist to own creative direction and execution, building and operating a scalable creative system that enables confident paid media scaling and consistent growth. This role is accountable for turning customer insight, performance data, and creative intuition into repeatable, scalable ad performance.

Responsibilities

• Full ownership of creative direction and execution across paid media
• Creative angle ideation & validation
• Developing new angles rooted in customer insight and data
• Validating angles through structured testing before scale
• Copy & scripting

Writing high-performing copy for

UGC ads

VSLs

Advertorials

PDP content
Ensuring message consistency across the funnel
Creative execution & briefing
Briefing creators and editors clearly and effectively
Setting the standard for creative quality and performance
Performance analysis
Reviewing ad performance data
Extracting insights and turning them into actionable creative decisions
Knowing why something worked — not just that it did
Creative system ownership
Owning the creative testing cadence
Building systems, naming conventions, and processes that scale
Ensuring learnings are documented and reused
Scaling the function
Building and managing a creative team as required
Hiring, training, and elevating talent as the business scales
Create concepts, hooks, and scripts for high-performing paid ads
Build and maintain a creative testing pipeline across all platforms
Collaborate daily with editors to ensure briefs, scenes, and references are executed correctly
Use AI tools to source or generate content for ads, including voiceovers, avatars, and B-roll
Analyse ad performance inside Triple Whale and Atria to identify winners and opportunities
Iterate on winning ads to extend longevity and scale spend
Develop angles for new SKUs and product categories
Maintain creative organisation systems, naming conventions, and asset libraries
Coordinate with UGC creators to produce new content
Assist the creative team in identifying creative trends, competitor insights, and new formats to test

What Success Looks Like

In 12 months, this role is a huge win if

• A stable, scalable creative engine that consistently produces winning ads
• We are no longer capped by creative limitations when scaling spend

There is a clear system for

Creative angle ideation

Validation

Scaling

• Knowledge transfer across ads, VSLs, PDPs, and advertorials
• Creative performance is predictable, learnings compound, and velocity increases
• Ownership & Authority
• You have complete ownership of creative direction and execution
• You are not “supporting” creative — you are accountable for it
• You are expected to collaborate closely with media buyers, but creative strategy is yours
• If creative is the bottleneck, it’s your problem to solve — and your win to own

Requirements

Must-Have

3–7+ years’ experience in creative strategy or paid social creative roles.

Has been part of a creative team spending over $300k a month on Meta Ads.

Strong understanding of direct-response creative, hooks, pacing, and conversion psychology.

Proven track record of developing ads that scale with significant monthly spend.

Comfortable leading editors and managing creative production.

Capable of working quickly in a high-volume testing environment.

Strong analytical mindset — able to interpret performance data and act on it.

Highly collaborative and comfortable working in a fast paced team environment.

Experience with AI tools for ideation, scripting, and scene creation.

Elite direct-response instincts

Strong analytical thinking — able to read data and make decisions

Proven copywriting ability (UGC, VSLs, advertorials)

Deep customer/avatar empathy

Excellent creative taste and judgement

High speed of execution

Ownership mentality — you take responsibility, not excuses

Ability to build processes and systems

Leadership capability, including hiring and developing a team

Nice-to-Have

Background in wellness, lifestyle, or consumer products.

Experience scaling a D2C brand through paid social.

Familiarity with Shopify, Triple Whale, and attribution dashboards.

Experience working with UGC creators and influencer-style content.

Experience in DTC performance marketing

Proven experience scaling ad creative, not just testing it

Comfortable owning outcomes, not just ideas

Experience working with creators, editors, and media buyers

Health, wellness, or pain-relief experience is a plus (but not required)

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