Marketing Associate - Merchant

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Job Description

Get to Know the Team

The GrabFood Marketing team is a dynamic team responsible for driving business growth through Merchant's activity and consumer demand generation. The merchant marketing team empowers food merchants to grow their business through impactful marketing campaigns and self-serve marketing tools. If you are looking for something dynamic and challenging then you should join our team!

Get to Know the Role

Lead the end-to-end planning, strategy, and execution of campaigns to drive merchants' GMV across Thailand, ranging from long tail to medium-sized businesses. You will manage marketing campaigns through tactical offline activations, KOL partnerships, performance marketing, and 360-degree media buys. Your main objective will be to empower merchants to reach their unlimited growth potential.

To succeed in this role, you must be a self-motivated individual who performs well under pressure within a dynamic, fast-paced, and competitive market. You should excel at breaking down complex issues into executable strategies and detailed tactics.

The Critical Tasks You Will Perform

You will plan and implement all marketing campaigns across the entire merchant lifecycle.

You will develop and implement plans to drive the adoption and usage of merchant self-serve tools.

You will collaborate with the Business Operations team to accelerate growth.

You will work across marketing and other internal departments to ensure successful campaign delivery.

You will support partner negotiations, contract management, and adherence to the marketing budget.

You will conduct data-driven post-mortems to evaluate performance against campaign and business targets.

You will ensure budgets are meticulously planned, tracked, and utilized efficiently.

Qualifications

What Essential Skills You Will Need

Minimum 3 years of experience in marketing or related areas

Bachelor's degree in business administration, marketing, communication, economics or other advertising

Excellent in project management skill

Excellent communication and negotiation skill to work with both internal team and external parties (i.e. media agency, digital agency, activation agencies)

Proficient in English with strong presentation skills

Loves the thrill of being in a fast-paced environment while being able to multitask to meet deadlines.

High level of CAN DO attitude and hunger for success

Additional Information

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer

We have your back with Term Life Insurance and comprehensive Medical Insurance.

With GrabFlex, create a benefits package that suits your needs and aspirations.

Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave

We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.

Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For at Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.