Marketplace Advertising Specialist (Walmart & Target)

Overview

We are seeking a highly skilled Marketplace Advertising Specialist with proven expertise in managing and optimizing product listings and PPC campaigns on Walmart Marketplace and Target Plus. The ideal candidate will have hands-on experience creating new listings from scratch, driving visibility through advertising, and scaling sales through strategic marketplace management.

Key Responsibilities

Marketplace Management

Create, optimize, and maintain product listings on Walmart Marketplace and Target Plus.

Ensure listings meet platform requirements and are fully optimized for search, conversion, and compliance.

Advertising & PPC Campaigns

Plan, execute, and optimize PPC campaigns on Walmart and Target platforms.

Monitor ad performance, adjust bids, and implement strategies to maximize ROI.

Conduct keyword research and competitor analysis to improve campaign efficiency.

Performance Analysis

Track KPIs such as CTR, conversion rate, ACOS, and ROAS.

Provide regular reports with actionable insights and recommendations.

Cross-Functional Collaboration

Work closely with marketing, operations, and product teams to align marketplace strategies with overall business goals.

Stay updated on marketplace trends, policies, and algorithm changes.

✅ Qualifications

Required Experience

Minimum 3+ years of hands-on experience with Walmart Marketplace and Target Plus.

Proven track record in PPC advertising on both platforms.

Demonstrated ability to create new listings from scratch on Walmart Marketplace.

Technical Skills

Strong knowledge of marketplace advertising tools and dashboards.

Proficiency in keyword research, bid management, and campaign optimization.

Familiarity with analytics tools (e.g., Helium 10, Jungle Scout, or marketplace-specific dashboards).

Soft Skills

Detail-oriented with excellent organizational skills.

Strong analytical and problem-solving abilities.

Effective communication and collaboration skills.

Ability to work independently and manage multiple projects simultaneously.

Preferred

Experience with other marketplaces (Amazon, Target) is a plus.

Background in e-commerce strategy and digital marketing.