Digital Marketing Specialist

Talent is a global leader in digital and technology recruitment. With over 300 employees, 9 offices and revenue of $1billion, we are on a mission to build a better world of work for all - and you can be a part of it!

We know what really matters: development, flexibility, recognition, and purpose. And that's just what we offer. Of course, you can expect some additional perks including a world-class conference, health and lifestyle allowance, wellbeing days, industry-leading training & development programs, oh and ‘Friday Drinks’ if that’s your jam.

Working with Talent, you’ll be joining an award winning company with a core value to ‘Give a Damn’. We believe in having a positive impact on our people, our community, and our world.

Job Description

We are seeking a Digital Marketing Executive to deliver high-performing campaigns that make their brands visible, credible, and compelling in market.

In a landscape where customers are constantly searching, comparing, and observing, digital presence is critical. This role will see you bring campaigns to life, optimise performance, and convert attention into meaningful engagement and growth across multiple markets.

The Role

As a Digital Marketing Executive, you will play a key role in executing and scaling digital marketing initiatives. You’ll work across paid media, content, SEO, and marketing automation, ensuring campaigns are delivered with precision and continuously optimised for impact.

Please note that this role will be performed remotely in the Philippines.

Key Responsibilities

Manage and optimise paid media campaigns, primarily across LinkedIn and Google 360, to drive lead generation and brand awareness
Act as the internal specialist for paid media, providing performance insights and identifying opportunities for improvement and innovation
Support website strategy and execution, managing updates, enhancements, and new builds in collaboration with senior stakeholders
Own marketing automation through HubSpot, including workflows, email nurture campaigns, and lead scoring programs
Act as the key liaison for the offshore website support team, ensuring timely and accurate delivery
Collaborate with the broader marketing team to execute demand generation campaigns effectively
Content & Digital Strategy
Develop and maintain a monthly content plan aligned to campaign priorities and business objectives
Translate business goals into clear content themes across multiple brands
Ensure all content aligns with brand guidelines, tone of voice, and messaging frameworks
Partner with internal stakeholders to deliver targeted and relevant content
SEO & Optimisation
Conduct keyword research to identify content opportunities and search demand
Optimise content for SEO best practices, including metadata, structure, and internal linking
Implement GEO (Generative Engine Optimisation) practices to enhance visibility across AI-driven platforms
Monitor and refine content to improve search performance and rankings
Marketing Automation & Campaign Delivery
Build and manage email campaigns within marketing automation platforms such as HubSpot and Bullhorn
Deliver website projects across multiple brands, ensuring effective planning, optimisation, and launch
Execute and manage digital campaigns across channels, ensuring strong performance outcomes
Monitor campaign metrics, including engagement and conversion rates, and optimise accordingly

Continuous Improvement

• Identify opportunities to enhance processes, performance, and marketing effectiveness
• Contribute to a culture of innovation and operational excellence

Qualifications

To keep things fair and focused, we’ll only be progressing candidates who meet all of the following

• Proven digital marketing experience, with a strong focus on paid media and campaign optimisation
• Hands-on experience running campaigns across LinkedIn and Google 360
• Experience using HubSpot (or similar) for workflows, email campaigns, and lead nurturing
• Experience supporting website updates, builds, or optimisation
• Solid understanding of SEO, including keyword research and content optimisation
• Strong communication skills and ability to work across teams
• Comfortable operating in fast-paced, high-volume environments

Additional Information

What's in it for you?

'Talent Anywhere' - work from anywhere in the world for 2 weeks/year!

‘Talent Time Out’ – 6 dedicated days/year for or resting and recharging.

Award-winning workplace culture

4 weeks annual leave

Opportunities for development and career progression

If this sounds like the next step in your already successful Talent Acquisition career, then hit apply and learn more.