REFASH - Social Media Creative Intern

Carousell is the leading classifieds group in Greater Southeast Asia on a mission to inspire the world to start buying and selling, and to make secondhand the first choice. Founded in August 2012 in Singapore, the group has a leading presence in eight markets under the brands Carousell, Mudah, Cho Tot, Ox Street, Refash and Laku6 serving tens of millions of monthly active users. We have three technology development centers in Singapore, Taiwan, and India, as well as offices in Hong Kong, Malaysia, Philippines, Indonesia, and Vietnam. Carousell is backed by leading investors, including Telenor Group, Rakuten Ventures, Naver, STIC Investments and Sequoia Capital India.

About REFASH

Founded in Singapore in 2016, REFASH has transformed what it means to buy and sell secondhand fashion. With a mission to 'inspire a new generation of consumers to think secondhand first', REFASH has processed over 9 million pieces of clothing that would have otherwise ended up in landfills. REFASH has expanded to encompass over 25 stores in Singapore, Malaysia, and Hong Kong, offering a seamless thrifting experience for everyone. Visit refash.sg for more information.

Job Description

Key Responsibilities

Work with the Marketing team to plan and execute content calendars
Spot social trends and develop content ideas with viral potential
Curate engaging content that aligns with the brand’s voice across social media channels (Instagram, Xiaohongshu, Facebook, etc.) and website
Support event planning and management, including coordinating with public participants and confirming event details
Provide customer service by responding to DMs, emails, and social media comments
Collaborate with other markets in Singapore and Malaysia to create content, including co-created reels and campaigns
Identify opportunities for partnerships, sponsorships, and brand collaborations
Translate and adapt content copies for online and offline collaterals
Leverage AI tools to ideate content concepts, draft copy, and enhance creative workflows
Assist in major offline sale events, including inventory sorting and processing

Qualifications

• Currently pursuing a degree in Marketing, Communications, Business, or a related field (preferred but not mandatory)
• Native in Cantonese is a must, proficient in English and Mandarin
• Experienced with at least two social media platforms (Instagram, Xiaohongshu, TikTok, Facebook)
• Skilled in photo and video editing tools (e.g., CapCut or similar)
• Familiarity with generative AI tools for content creation (e.g., AI-assisted copywriting, image/vido enhancement)
• Comfortable and confident being in front of the camera for content creation
• Excellent written and verbal communication skills
• Relevant internship or freelance experience in marketing, content creation, or social media is a plus
• Able to commit to full-time work for at least 6 months is a plus

Additional Information

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