General Trade Retail Manager (FMCG)

General Trade Retail Manager (FMCG)

Metro Manila, Metro Manila, Philippines

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Job Openings General Trade Retail Manager (FMCG)

About the job General Trade Retail Manager (FMCG)

Key Responsibilities

Channel Development

Assess channel and territory performance by leveraging data and market intelligence to uncover opportunities for growth
Design and roll out targeted strategies for key areas, including turnaround plans where needed
Develop tactical plans covering volume projections, budget builds, POSM requirements, IAP decks, sell-in materials, and sales toolkits
Establish contingency plans to maintain business operations during periods of market disruption
Work closely with commercial teams to strengthen product availability, in-store visibility, and shopper conversion across priority channels
Track execution progress, flag emerging risks, and fine-tune strategies to sustain performance
Lead review sessions after key initiatives to capture insights and apply learnings to future planning
Emerging Channels & Category Growth
Drive the growth of emerging trade channels by studying market movements and evolving shopper behavior
Establish the strategic role of new channels within the overall commercial framework
Partner with Category teams to bring growth initiatives and product launches to life through channel-relevant BTL activations
Ensure channel growth plans are in sync with brand direction, category goals, and commercial targets

Program Planning

• Evaluate whether key initiatives are ready to scale and transition into long-term programs
• Oversee the seamless handover of proven projects into standard business operations

Qualifications

Background in trade marketing, channel marketing, or a related discipline within FMCG or the food and beverage sector
Solid grasp of the general trade environment, with particular focus on small format retail
Demonstrated success in planning and executing channel strategies and BTL programs
Data-driven mindset with the ability to turn insights into clear, actionable strategies
Strong ability to manage stakeholders and work effectively across different functions
Excellent written and verbal communication skills, including presentation delivery
Comfortable handling multiple priorities simultaneously in a dynamic, fast-moving setting
Work Setup: Full Onsite | Day Shift

Location: BGC, Taguig

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