Creative Strategist

Creative Strategist

Metro Manila, Philippines

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Job Openings Creative Strategist

About the job Creative Strategist

Job Title: Creative Strategist (Direct Response, Paid Social)

Location: Remote

Reports To: Marketing Lead

• Work Shift: Flexible (with partial overlap as needed)
• Working Hours: Full-time preferred (flexible based on candidate)

Job Description

We are seeking a Creative Strategist with strong direct response experience to lead ideation and briefing for paid social campaigns.

This role is focused on understanding what makes high-performing ads work, identifying winning formats and trends, and translating those insights into clear, actionable briefs for execution teams.

The ideal candidate is deeply familiar with Meta ad ecosystems, has strong exposure to high-volume advertisers, and can quickly identify effective creative patterns across industries.

This is not a production or editing role. It is a thinking role centered on performance, research, and creative direction.

Key Responsibilities

Creative Strategy & Ideation
Identify winning ad concepts, hooks, and formats for paid social campaigns
Develop clear creative directions based on performance trends
Translate insights into actionable briefs for execution teams
Ad Research & Market Analysis
Continuously analyze Meta ad libraries, TikTok, and Instagram content
Identify high-performing brands, formats, and creative trends
Stay up to date with evolving direct response strategies
Creative Briefing & Direction
Create structured briefs for video editors and designers
Define messaging, hooks, angles, and creative structure
Ensure alignment between strategy and execution
Customer & Messaging Understanding
Develop a strong understanding of customer profiles and motivations
Align creative direction with audience psychology and buying behavior
Refine messaging based on performance feedback

Performance Feedback Loop

• Review creative outputs and iterate based on results
• Collaborate with media buying and execution teams
• Continuously improve creative quality and effectiveness

Qualifications

Required

• Proven experience in creative strategy for paid social (Meta-focused)
• Strong understanding of direct response advertising
• Experience working with ecommerce brands and performance-driven campaigns
• Deep familiarity with ad libraries, formats, and current trends
• Ability to clearly explain why specific ads or creatives perform well
• Strong analytical and conceptual thinking

Preferred

• Experience working with high-volume advertisers
• Exposure to Western brands and direct response markets
• Experience collaborating with media buyers and creative teams
• Ability to quickly identify and replicate winning formats

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