Marketing Specialist

Marketing Specialist

Dubai, United Arab Emirates

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Job Openings Marketing Specialist

About the job Marketing Specialist

Job Title: Marketing Specialist

Location: Dubai – UAE

Industry : Holding company

Responsible for planning, executing, and optimizing integrated digital marketing campaigns across multiple channels. This role requires a data-driven professional who can demonstrate measurable results, analyze campaign performance, and leverage leading marketing tools to drive brand awareness, engagement, and conversions.

Key Responsibilities

• Plan and execute integrated digital marketing campaigns across social media, search engines, email, and display channels
• Manage and optimize paid advertising campaigns using platforms such as Google Ads and Meta Business Suite
• Schedule, monitor, and analyze social media performance using Hootsuite and Sprout Social
• Track, measure, and report campaign KPIs including CTR, CPC, CPA, ROI, and conversion rates
• Conduct A/B testing to optimize ad creatives, targeting, and messaging
• Generate detailed performance reports and dashboards to communicate campaign effectiveness to stakeholders
• Collaborate with content, design, and sales teams to align marketing strategies
• Manage marketing budgets and ensure cost-effective campaign execution
• Stay updated with digital marketing trends, tools, and best practices

Required Qualifications

• Bachelor's degree in Marketing, Business, or related field
• 6+ years of experience in digital marketing or campaign management
• Proven track record of managing successful campaigns with measurable outcomes
• Hands-on experience with marketing tools including Google Ads, Meta Business Suite, Hootsuite, and Sprout Social
• Strong analytical skills with experience in data-driven decision-making

Preferred Qualifications

Certifications in Google Ads or social media marketing

Experience with SEO/SEM and marketing automation tools

Familiarity with CRM platforms and email marketing tools

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