Sales Manager

We are seeking a strategic and results-driven Sales Manager to lead and develop sales operations within the paints and coatings sector. This role combines strategic sales planning with hands-on leadership, overseeing retail (showroom) sales operations (B2C) while managing B2B and project based sales channels. The Sales Manager will play a key role in setting sales direction, expanding market presence, and driving sustainable growth across the Iraqi market.

Requirements

Strategic Sales Leadership

Develop and execute sales strategies and annual sales plans aligned with business objectives and market opportunities.

Define sales targets, channel strategies, and growth priorities across showroom (B2C) and B2B segments.

Analyze market trends, customer behavior, and competitor positioning to support strategic decision-making.

Identify new market opportunities, geographic expansion areas, and high-potential customer segments.

Sales Operations & Execution

Oversee and manage sales performance across all company showrooms (B2C retail sales), regardless of number or location.

Lead and manage B2B and project-based sales operations, including contractors, corporate clients, and distributors.

Supervise showroom sales teams and ensure consistent sales standards, pricing execution, and customer experience.

Implement pricing strategies, promotions, and sales campaigns across all sales channels.

Relationship & Channel Management

Build and maintain strong relationships with contractors, project owners, consultants, and key retail customers.

Strengthen distribution and dealer networks to increase market coverage and sales penetration.

Coordinate closely with technical, supply chain, and logistics teams to support sales objectives.

Reporting & Performance Management

Monitor sales KPIs, showroom performance, and channel profitability.

Prepare sales forecasts, performance reports, and strategic market insights for management.

Ensure compliance with company policies, ethical sales practices, and brand standards.

Qualifications

Bachelor’s degree in Business Administration, Marketing, Engineering, or a related field.

5–8 years of sales experience, preferably within paints, coatings, construction materials, or related industries.

Proven experience in sales strategy development and execution.

Strong background in managing showroom (retail) sales and B2B / project-based sales.

Solid understanding of the Iraqi market, including retail, contractor, and project channels.

Excellent leadership, negotiation, and communication skills.

Proficiency in MS Office and CRM systems.

Good command of Arabic and English.

Key Attributes

• Strategic thinker with strong execution capability
• Commercially driven and market-focused
• Strong leadership and people management skills
• Analytical and data-driven decision maker
• Professional, adaptable, and growth-oriented

Benefits

Private Health Insurance

Pension Plan

Paid Time Off

Training & Development

Performance Bonus

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Elite Talent is a specialized organization offering strategic human resources solutions, focusing on supporting companies and organizations in achieving their goals through innovative strategies that enhance competencies and capabilities across various industries.