Digital Experience Manager

A fantastic opportunity exists to join an iconic brand and elevate your career at Starbucks Australia. There are multiple benefits to joining us; we currently have over stores and are aiming for a store network of more than 100+ stores in the next two years.

We often say that we aren’t in the coffee business serving people— we’re in the people business serving coffee. Our partners (employees) are the heart of our business, driving Our Mission forward:

To be the premier purveyor of the finest coffee in the world, inspiring and nurturing the human spirit - one person, one cup and one neighbourhood at a time.

As a Starbucks partner, you become part of something much bigger than just yourself.

Job Description

The Digital Experience Manager is responsible for optimising the end‑to‑end customer experience across Starbucks Australia’s digital platforms, including Starbucks Rewards, mobile app, delivery and ecommerce.

The role focuses on experience optimisation, journey improvement and performance uplift, working in close partnership with marketing, product, technology and local operational teams.

Qualifications

Key Accountabilities

Digital Experience Optimisation

Own the customer experience across loyalty, app ordering, delivery and ecommerce journeys
Identify and prioritise opportunities to improve usability, conversion and engagement
Ensure digital experiences are customer‑centric, intuitive and on brand
Loyalty & Engagement
Lead strategy, execution and optimisation of Starbucks Rewards initiatives in Australia
Support growth in active members, frequency and engagement
Partner with Marketing Manager and Digital specialists to activate lifecycle and reward experiences
Platform Delivery & Prioritisation
Contribute to local digital experience priorities and enhancement backlogs
Partner with global and local product, technology and platform teams to deliver improvements
Support testing, iteration and rollout of new features and optimisations
Data, Insight & Continuous Improvement
Analyse funnels, behavioural data and customer feedback
Use testing and insights to drive ongoing improvement
Monitor key performance metrics and report outcomes

Operational Alignment

• Work closely with Store Operations and Delivery partners to ensure feasible, scalable execution
• Support smooth adoption of digital changes in‑store

Additional Information

About You

• 7–10 years’ experience in digital experience, ecommerce, loyalty, CRM or customer journey roles
• Experience owning or improving app‑based, ecommerce or loyalty platforms
• Strong understanding of digital funnels, conversion optimisation and engagement metrics
• Experience partnering with product, technology or platform teams
• Background in retail, QSR, ecommerce or subscription‑based businesses
• Strong execution, prioritisation and stakeholder‑management capability

Life at Starbucks Australia

Starbucks Australia is proudly Australian owned and operated. We are a small company with large growth plans. We’ve based in Collingwood, with expansive end-of-trip facilities (all shower amenities soaps & towels included), concierge services with dry-cleaning and parcel collection provided, and current building works for our very own Starbucks café on-site. We work on a hybrid model with 3 days in office, 2 from home.