Email Activation Specialist [Fixed Term Contract- 12 months]

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun - where everyone can succeed.

Join us to transform the way the world works

Job Description

Location: Bengaluru / Mumbai / Gurgaon

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

We are seeking an Email Activation Specialist to join our team at our Bengaluru / Mumbai / Gurgaon offices. This role is responsible for producing and launching a high volume of email workflows with varying complexities using Adobe Campaign, our email service provider. In this position, you will be building, QA'ing, and launching email campaigns. The ideal candidate will have a strong background in deploying high volume emails using different email marketing tools, specializing in HTML/CSS, SQL, and dynamic content scripts. They are responsible for email creation, workflow configuration, campaign segmentation, and QA.

If you have a passion for email marketing and are looking to make an impact in a dynamic environment, we encourage you to apply for this exciting opportunity.

Key Responsibilities

End-to-end execution of email campaigns including; building emails and workflows, creating audience segments, setting up tests, and scheduling email campaigns

Create and manage workflows to support campaign objectives

Set up and execute A/B test email campaigns

Perform QA via a QA checklist for email campaigns

Ensuring accurate rendering across different browsers, devices, and email clients

Launch and ensure ongoing deployment success of daily, weekly, or ad-hoc campaigns in Adobe Campaign

Troubleshoot rendering issues or performance issues of email campaigns

Collaborate with cross-functional teams to define and communicate execution requirements, timing, and SLAs.

Qualifications

Basic Qualifications

• 3+ years of applicable experience
• 2+ years of experience deploying high volume emails in an email marketing platform

Preferred Qualifications

BA/BS Degree

Proficient in responsive email design and front-end development.

Working knowledge of HTML/CSS and SQL

Proven ability to manage multiple projects in a deadline-driven environment.

Strong written and verbal communication skills in English, with ability to adapt messaging for varied audiences

Familiarity with common email marketing tools - Adobe Campaign preferred, Stensul or Litmus

Suggested Skills

Email Campaign Management

Workflow Automation

A/B Testing

Quality Assurance

Responsive Email Design

HTML/CSS

Additional Information

India Disability Policy

LinkedIn is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. For more information on our equal opportunity policy, please visit https://legal.linkedin.com/content/dam/legal/Policy_India_EqualOppPWD_9-12-2023.pdf

Global Data Privacy Notice for Job Candidates ​

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.

India Disability Policy

LinkedIn is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. For more information on our equal opportunity policy, please visit https://legal.linkedin.com/content/dam/legal/Policy_India_EqualOppPWD_9-12-2023.pdf

Global Data Privacy Notice for Job Candidates ​

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.