Digital & CRM Lead

Transfers in Sport are exclusively partnering with STH Group (a Sodexo Live! company) to recruit a newly created Digital & CRM Lead.

This is an exciting opportunity to join STH Group in a pivotal role, taking charge of their digital ecosystem by bringing together CRM, marketing automation, eCommerce and websites across international teams.

As Digital & CRM Lead, you will be the driving force behind how STH uses technology to grow the business and enhance fan experiences. You will lead digital strategy, manage key platforms (Salesforce and Dotdigital), and ensure global teams are aligned on one vision.

Because STH operates across multiple regions (London, Auckland, Miami, Melbourne and Sydney), this role comes with flexible hours. At times that may mean a 6am Teams call with New Zealand or a 9pm check-in with the US. It also offers flexibility in how you shape your working day.

What you will be doing

Owning the digital and CRM strategy, ensuring Salesforce, Dotdigital, eCommerce and websites deliver ROI and excellent customer experiences
Leading data migration and integration projects, maintaining accuracy and consistency across systems
Partnering with Sales, Marketing, Customer Experience and IT to optimise the customer journey globally
Coaching and developing a small digital team, while working closely with the Head of Marketing to drive alignment across multiple regions
Overseeing digital KPIs, reporting on performance and identifying opportunities for optimisation
Staying ahead of trends, driving innovation and embedding new ways of working across STH’s international network

We are seeking someone who brings both strategic vision and hands-on expertise. To thrive in this role, you will need

A proven track record of leading digital transformation in a multi-region organisation
Mandatory experience with Salesforce and Dotdigital
Demonstrated success in data migration and system integrations
Strong project and change management skills, particularly in rolling out cross-functional systems with multiple stakeholders

We would also like to see

Strategic leadership skills, aligning digital initiatives with long-term business goals

An innovation mindset, with curiosity for new technologies and smarter ways of working

A data-driven approach, using insights to guide decisions and improvements

Adaptability in a fast-paced, evolving environment

Strong commercial awareness, with an understanding of how digital impacts revenue and efficiency

If you are ready to lead digital transformation on a global stage, and you are fluent in Salesforce, Dotdigital and data migration, we would love to hear from you.

Please note: this recruitment is being managed exclusively by Transfers in Sport on behalf of STH Group. All applications and enquiries should be directed to Transfers in Sport.

About STH Group

STH Group delivers world-class travel and hospitality experiences that put fans at the heart of unforgettable sporting moments. They partner with the biggest sporting events and brands globally, including the Olympic Games, Rugby World Cup and Cricket World Cup.

They were the only company worldwide authorised by the Tokyo Olympic Organising Committee to offer ticket-inclusive hospitality packages within Olympic venues. They are also the only company approved by the British Olympic Association to provide travel and tickets for Team GB events.

In addition, STH has secured exclusive partnerships with the International Cricket Council (ICC), New Zealand Rugby, Rugby Australia and New Zealand Cricket. They were also the sole company worldwide able to offer official travel and hospitality at the Rugby World Cup in 2019, 2015 and 2011.