SEO Team Lead

HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.

Our vision is to make work accessible and people’s lives better. We do this by disrupting traditional employment barriers – connecting ambitious talent to flexible opportunities with trusted brands.

Job Description

Anticipated Contract End Date/Length: 12 months, with potential to extend

Work Set Up: Hybrid, 2-3 days per week in-office

Working hours: 40 hours per week. This role follows UK business hours (typically 9:00–17:30 UK time), which is approximately 11:00–19:30 South Africa time depending on daylight savings.

We are seeking an experienced and forward-thinking SEO Team Lead to take ownership of global organic search and generative search strategy. This role will oversee the SEO roadmap, manage a team of 3 specialists, and ensure high-quality execution across technical SEO, content optimisation, authority building, and emerging areas such as AI-powered search and Generative Engine Optimisation (GEO). The successful candidate will play a key role in optimising content, site structure, and technical foundations for both traditional search engines and evolving generative search experiences within a complex enterprise environment.

What you will do

Lead and line manage the SEO team, providing coaching, feedback, and day-to-day guidance
Translate SEO strategy into clear, actionable plans and drive delivery across global workstreams
Oversee technical SEO, content optimisation, authority building, and GEO execution
Review team and agency output to ensure quality, accuracy, and adherence to best practices
Manage external SEO agency relationships, including briefing, prioritisation, quality control, and delivery tracking
Drive AI search and generative engine optimisation initiatives, aligning structured data and content to emerging search behaviours
Coordinate with Technology, Product, Content, and Web Publishing teams to embed SEO requirements into roadmaps and releases
Monitor SEO performance and reporting workflows, summarising insights and trends for senior stakeholders
Support major initiatives such as site migrations and platform updates, managing risk and ensuring smooth execution
Maintain and improve SEO processes, documentation, templates, and ways of working to enhance efficiency and delivery quality

Qualifications

Proven leadership experience managing or mentoring SEO practitioners
Strong hands-on expertise across technical SEO, content optimisation, and authority building
Demonstrated experience overseeing delivery and ensuring high-quality execution across multiple workstreams
Familiarity with AI search trends, generative search optimisation, and emerging GEO best practices
Strong communication skills with the ability to provide feedback, influence stakeholders, and explain SEO concepts clearly
Excellent organisational and project coordination skills in complex enterprise environments
Proficiency with SEO and analytics tools including Google Search Console, SEMrush, ContentKing, Google Analytics, and Adobe Analytics
Solid technical understanding of HTML, CSS, and site architecture; working knowledge of JavaScript is advantageous
Proactive, detail-oriented approach with commitment to continuous improvement
Experience in B2B or Financial Services environments is preferred
Experience working with enterprise CMS platforms such as Adobe Experience Manager or WordPress is advantageous but not required

Additional Information

Candidates must be legally authorized to live and work in the country where the position is based, without requiring employer sponsorship.

HelloKindred is committed to fair, transparent, and inclusive hiring practices. We assess candidates based on skills, experience, and role-related requirements.

We appreciate your interest in this opportunity. While we review every application carefully, only candidates selected for an interview will be contacted.

HelloKindred is an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate on the basis of race, colour, religion, sex, gender identity or expression, sexual orientation, age, national origin, disability, veteran status, or any other protected characteristic under applicable law.