Senior Insight Analyst

About us

Betty is an innovative entertainment company pioneering at the intersection of real money online casino and casual mobile gaming. Accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values

We are honest - we value honesty in all aspects.

Bring the Olives - we offer premium customer experience.

Think Big - we believe in always striving for more.

Role Overview

We are looking for a passionate analyst who can turn data into actionable insights. Working within the broader Live Ops and Monetisation teams, the successful candidate will work across multiple areas of the business covering gamification, content, promotions and retention, helping to understand player behaviour and drive significant value throughout the business.

Key Responsibilities

Proactively analyzing player behavior to identify trends, patterns, and opportunities for business growth and to enhance player experience
Providing clear recommendations to the business based on structured insight and an understanding of how those recommendations impacts players
Collaborating with cross-functional teams to deeply understand business problems to drive the best impact
Conducting ad-hoc analysis to support business initiatives, product launches, and marketing campaigns
Helping to monitor business critical KPIs to track the success of initiatives and identify areas for improvement
Create new ways measure value, constantly enhancing the way we use data to drive our strategy
Work with the wider BI and data teams to ensure we have all relevant data and dashboards available to constantly improve the level of Insight provided
Staying informed about industry trends, best practices, and emerging technologies in data analysis and applying them to improve our analytics capabilities
Strong communication skills with the ability to explain complex analysis to a wide range of stakeholders

Requirements

Previous iGaming/online casino experience
Strong SQL skills for data manipulation and analysis
Proficient with Excel with Tableau experience also preferable
Strong business acumen with a solid grasp of online casino economics
Experience working with large datasets and performing exhaustive data analysis
Excellent communication skills with the ability to present findings and recommendations to both technical and non-technical stakeholders
Proactive problem-solving skills, with the capability to anticipate and mitigate potential issues
Ability to thrive in fast-paced settings

What we offer

• Competitive salary
• Performance-based bonus
• Career and skills development opportunities
• Fun and collaborative team environment
• New modern office space