Senior Brand Manager

Senior Brand Manager

Makati City, Metro Manila, Philippines, Metro Manila, Philippines

Apply for Position

Or refer someone

Job Openings Senior Brand Manager

About the job Senior Brand Manager

Position: Senior Brand Manager

Location: Makati

Work Setup: On-site | Monday to Friday

Position Overview

We are seeking an experienced and results-driven Brand Manager to develop and execute marketing strategies that enhance brand positioning, drive consumer engagement, and maximize sales performance.

The ideal candidate will have a strong background in retail, FMCG, or distribution, a deep understanding of market trends, and the ability to collaborate cross-functionally to strengthen brand presence and profitability.

Key Responsibilities

Brand Strategy & Development
Develop and implement comprehensive brand strategies aligned with overall business objectives
Analyze market trends, competitor activity, and consumer insights to identify growth opportunities
Maintain consistent brand positioning and messaging across all communication channels
Drive long-term brand equity and market differentiation
Marketing & Campaign Management
Plan and execute integrated marketing campaigns, promotions, and product launches
Collaborate with creative, digital, and sales teams to develop impactful marketing materials
Manage advertising initiatives across traditional and digital platforms
Track campaign performance and optimize strategies to maximize ROI
Product Management & Merchandising
Partner with suppliers and distributors to manage product assortments and positioning
Develop pricing strategies and promotional plans to increase sales and customer loyalty
Support inventory planning and demand forecasting to align with sales targets
Ensure competitive product placement and retail execution
Sales & Channel Collaboration
Work closely with sales teams to align brand objectives with retail and distribution strategies
Develop trade marketing programs and in-store branding initiatives
Build and maintain strong relationships with key retail partners, suppliers, and vendors
Support channel expansion and market penetration efforts
Performance Monitoring & Reporting
Track brand KPIs, sales performance, and market share metrics
Analyze marketing effectiveness and provide data-driven recommendations
Prepare regular reports and presentations for leadership
Stay current on industry trends and emerging marketing technologies

Qualifications

Education & Experience

• Bachelors degree in Marketing, Business Administration, or related field
• 3–5 years of experience as a Brand Manager in retail, FMCG, or distribution
• Proven track record of successful brand growth and campaign execution

Skills & Competencies

• Strong understanding of brand management and consumer engagement strategies
• Experience with digital marketing, social media, and e-commerce platforms (preferred)
• Excellent analytical skills with ability to interpret market data and trends
• Strong project management and organizational abilities
• Exceptional communication and cross-functional collaboration skills
• Ability to thrive in a fast-paced, results-driven environment

Apply for Position

• Or refer someone
• Share