Partnerships Coordinator

Reports to: Director of Marketing

ABOUT THE ROLE

We’re looking for a Partnerships Coordinator to join the Marketing team at Million Dollar Baby Co., the parent company behind Babyletto, Namesake, and DaVinci. This role is the connective tissue between our brands, our creator partners, and the cross-functional teams that bring campaigns to life.

You’ll own the day-to-day of our influencer and UGC partnerships — sourcing creators who genuinely fit our brands, building relationships that go beyond transactional gifting, and making sure every collaboration delivers content that meets our creative standards. You’ll also serve as a key liaison for press inquiries and best-seller content needs across the portfolio.

The right person for this role is equal parts relationship builder and detail keeper — someone who can negotiate a rate, write a compelling brief, and follow through on every logistical thread without dropping a beat.

WHAT YOU’LL DO

Partnerships & Creator Management
Source, vet, and build a pipeline of on-brand creators across Babyletto and Namesake, with a sharp eye for aesthetic and audience fit
Develop and send detailed briefs that guide creators toward high-performing, brand-aligned content
Negotiate deliverables, rates, and usage rights — balancing budget discipline with fair, relationship-forward terms
Manage the full lifecycle of each partnership: outreach, contracting, product send-outs, content review, and payment coordination
Review all submitted content against brief and brand standards before it goes live
Own and organize the UGC asset library — archiving, tagging, and surfacing evergreen content for repurposing

Cross-Functional Collaboration

Partner with the growth marketing team to align creator content with paid performance needs and surface top-performing assets
Lead the growth marketing content grid and recommend high-performing UGC for ad creative
Represent the partnerships function in Growth Content Alignment Meetings
Coordinate with brand and DTC teams on priority SKUs each season to ensure creator coverage of key products
Best-Seller & Always-On Content
Track best-sellers across channels and maintain a running hero product list
Brief the creative team on content needs for top-performing products and flag coverage gaps before they impact performance
Proactively surface seasonal best-seller opportunities to the broader marketing team

Press Support

Own incoming press request management across Babyletto, Namesake, and DaVinci
Maintain and oversee the press tracker via Google Analytics
Serve as the point of contact between the marketing team and PR agency — providing product information, brand context, and timely support

WHO YOU ARE

A natural relationship builder — you earn trust quickly and maintain it through consistent follow-through and clear communication

An excellent written and verbal communicator who can shift tone between a creator DM, an internal brief, and a press response without missing a beat

Detail-obsessed when it comes to contracts, timelines, and deliverables — nothing slips through the cracks

You have a trained eye for brand fit: you can look at a creator’s feed and immediately sense whether they align with Babyletto’s elevated, design-forward aesthetic or Namesake’s heritage warmth

Comfortable negotiating — you can advocate for the brand’s budget while keeping the relationship healthy

Proactive and solutions-oriented: you flag issues early and come with a plan, not just a problem

Genuinely interested in the creator and influencer space — you follow trends, know the platforms, and understand what makes content perform

QUALIFICATIONS

• 1–3 years of experience in influencer marketing, partnerships, PR coordination, or a related field
• Experience managing creator or influencer relationships, including outreach, negotiation, and content approvals
• Familiarity with influencer platforms (e.g., ShopMy, CreatorIQ, Aspire, or similar)
• Strong organizational skills and comfort managing multiple projects and timelines simultaneously
• Proficiency in Google Workspace; experience with project management tools (Asana, Monday, Notion) a plus
• A portfolio or examples of past partnerships work is a strong plus

NICE TO HAVE

Experience in the baby, kids, home, or design/lifestyle space

Familiarity with UGC content strategy and paid social creative needs

Exposure to PR workflows and press coordination

Interest in AI tools and willingness to integrate them into daily workflows

ABOUT MILLION DOLLAR BABY CO.

Million Dollar Baby Co. is the parent company behind Babyletto, Namesake, and DaVinci — brands that have been making thoughtfully designed nursery and kids’ furniture for over 30 years. We’re a team that cares deeply about craft, creativity, and building brands people love. Our marketing team is in the middle of an exciting transformation: investing in brand building, integrating AI into our workflows, and positioning Babyletto as a design-led media platform.

We’re based in Pico Rivera, CA and work on a remote schedule. We offer competitive pay, benefits, and a collaborative, creative culture.

Million Dollar Baby Co. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Phillipines Pay

$800 - $1,000 USD