Manager, Sales Enablement and Product Marketing

Finmo is a next-generation Treasury Operating System that enables CFOs to see their financial operations in real time and forecast what’s coming next. It unifies payments, cash and liquidity management, FX risk management, and financial reporting into a single intelligent platform, transforming fragmented data into connected, actionable intelligence.

Finmo is backed by leading fintech investors. Our oversubscribed US$18.5M Series A was co-led by PayPal Ventures and Quona Capital, with participation from Citi Ventures, bringing total funding to US$27M.

We are also recognized by respected industry institutions, including

CB Insights Fintech 100 (2025) — named among the 100 most promising private fintech companies

Forbes Asia “100 to Watch” (2025)

Great Place to Work (2026)

Founded in 2021, Finmo is headquartered in Singapore, with additional offices in Australia, Malaysia and India, and plans for further global expansion, we are committed to upholding core values such as curiosity, integrity, attitude and customer-centricity. We foster a culture that encourages thoughtful risk-taking and problem-solving, aiming to balance perfection with timely execution.

For more information, please visit our website at www.finmo.net

Job Description

Role Overview

We are looking for a Manager, Sales Enablement and Product Marketing to build and operationalise Finmo’s sales enablement engine. This individual contributor will ensure our revenue teams are equipped with the right narratives, assets and CRM-driven workflows to consistently position Finmo’s treasury (cash tools + payments offering) to CFOs and finance leaders.

You will work at the intersection of marketing, product and sales, translating complex fintech products into clear commercial value while embedding enablement directly into HubSpot to drive pipeline conversion, activation and expansion.

This is a hands-on, execution-driven role with strong exposure to strategic GTM initiatives and category positioning.

Key Responsibilities

Sales Enablement Engine

Build and maintain Finmo’s end-to-end sales enablement framework aligned to core ICPs.

Develop repeatable sales playbooks for key use cases including cash visibility, cash forecasting, cross-border payments, global collections, FX risk management.

Partner closely with Sales Leadership to identify funnel friction points and deploy targeted enablement initiatives to improve conversion and deal velocity.

Sales Collateral and Content Development

Own creation and continuous optimisation of all sales-facing assets, including pitch decks, one-pagers, case studies, ROI calculators and objection-handling frameworks.

Maintain a centralised, well-tagged content repository mapped to ICP, persona, use case, and funnel stage.

Product Marketing and Messaging

Translate product capabilities into clear and differentiated value propositions tailored for CFOs, finance teams and founders.

Support product launches and feature rollouts with structured messaging, pitch narratives and enablement kits.

Ensure consistent articulation of Finmo’s category positioning, treasury-lite narrative and core value pillars across all sales interactions.

Competitive Intelligence and Market Insights

Develop and maintain competitive battlecards covering key fintech and treasury platform competitors.

Equip sales teams with clear differentiation, pricing, positioning and responses to common objections.

Analyse win-loss insights and market feedback to continuously refine messaging and positioning.

Sales Readiness and Training

Design onboarding and ongoing enablement programs for account executives, business development and partnership teams.

Conduct regular training sessions on new product capabilities, messaging updates and vertical-specific use cases.

Establish readiness frameworks to ensure consistent pitch quality and narrative alignment globally.

Funnel and Performance Optimisation

Partner with Marketing, Sales and RevOps to analyse funnel metrics and identify opportunities to improve conversion and activation rates.

Track adoption and effectiveness of enablement assets and playbooks, and iterate based on data-driven insights.

Support the development of a unified attribution and enablement performance view within HubSpot.

Success Metrics (First 12 Months)

• Improved lead-to-opportunity and opportunity-to-activation conversion rates
• Reduced sales cycle length across priority ICP segments
• High adoption of enablement assets and CRM playbooks by revenue teams
• Consistent messaging alignment across marketing, product and sales
• Measurable pipeline influence from enablement-driven initiatives

Ideal Candidate Profile

Experience

7-8 years of experience in sales enablement, product marketing or B2B fintech or SaaS GTM roles
Exposure to payments, treasury or financial infrastructure platforms is strongly preferred
Applicant must have the legal rights to work in Singapore, we are currently unable to sponsor work passes

Skills and Competencies

Strong storytelling and positioning skills for complex fintech products
Ability to translate product features into clear commercial value and ROI narratives
Hands-on experience building sales decks, playbooks and objection-handling frameworks
Familiarity with HubSpot and Mixpanel for embedding enablement workflows
Data-driven mindset with the ability to use funnel and pipeline insights to refine messaging and enablement priorities
Excellent stakeholder management across sales, product and leadership teams

Why Join Finmo

You will play a pivotal role in scaling Finmo’s global revenue engine and shaping how our category is communicated in the market. This role offers the opportunity to work closely with leadership, influence product and GTM strategy and build a best-in-class enablement function that directly impacts pipeline growth, deal velocity and customer activation.