Ecosystem Growth manager

About PatSnap

Patsnap is a SaaS-based innovation intelligence service provider headquartered in Singapore with 1200 employees worldwide and customers from more than 40 countries. PatSnap provides deep data insights and analytics across various sectors, including material science, bio-pharmaceuticals, and patents. Backed by top-tier investors such as Sequoia and SoftBank, PatSnap is at the forefront of driving innovation through technology and data. Our major R&D centers are in Suzhou and Shanghai, China, and we are looking to significantly expand our Singapore R&D team to position Singapore as a key global innovation hub.

Role Overview

We are a SaaS company launching a Product-Led Growth (PLG) product. We are looking for a strategic and execution-focused Ecosystem Growth Lead to drive user acquisition through ecosystem channels.

This role is responsible for identifying, building, and activating high-leverage distribution channels including technology marketplaces, partner ecosystems, communities, and integration platforms. The goal is simple: get the product in front of the right users at scale.

You will work closely with Product, Marketing, and Partnerships to turn ecosystem presence into a predictable growth engine.

Key Responsibilities

1. Ecosystem Strategy & Channel Identification

Identify high-impact ecosystems where our ICP already exists (e.g., app marketplaces, SaaS platforms, communities, integration hubs)
Evaluate opportunities based on user density, intent, and integration potential
Prioritize and build a roadmap for ecosystem-driven growth

1. Marketplace & Platform Distribution

Launch and optimize listings on relevant marketplaces (e.g., Salesforce AppExchange, HubSpot Marketplace, AWS Marketplace, Shopify App Store, etc.)
Own positioning, messaging, and conversion optimization within these platforms
Manage reviews, ratings, and marketplace performance

1. Strategic Partnerships for PLG Distribution

• Build relationships with complementary SaaS companies
• Develop co-marketing, co-selling, and integration-based distribution strategies
• Negotiate win-win exposure opportunities

1. Community & Organic Ecosystem Growth

• Identify and activate relevant communities
• Partner with influencers or ecosystem leaders where appropriate
• Drive organic product discovery within high-intent environments

1. Performance Tracking & Optimization

• Define KPIs for ecosystem-driven acquisition
• Track activation, conversion, and retention from ecosystem channels
• Continuously optimize based on data

What Success Looks Like

• Strong and consistent user acquisition from ecosystem channels
• High-performing marketplace listings
• Strategic integrations driving product adoption
• Clear attribution and measurable ROI from ecosystem efforts

Qualifications

Must-Have

• 4-8+ years experience in growth, partnerships, ecosystem, or marketplace roles in SaaS
• Experience with PLG or self-serve SaaS products
• Proven track record of driving user acquisition through partnerships or marketplaces
• Strong analytical skills and comfort with growth metrics

Nice-to-Have

• Experience launching on major SaaS marketplaces
• Experience working cross-functionally with Product and Marketing

Background in B2B SaaS

Ideal Profile

• Thinks in distribution first, not just campaigns
• Understands where users already gather and how to tap into that
• Strategic but highly execution-oriented
• Comfortable building from zero (this is not a maintenance role)
• Commercial mindset with strong ownership