Product Marketing Specialist- Network or Cybersecurity background preferred

SonicWall is a cybersecurity forerunner with more than 30 years of expertise and is recognized as a leading partner-first company, ensuring our partners and their customers are never alone in the fight against cybercrime. With the ability to build, scale and manage security across the cloud, hybrid and traditional environments in real-time, SonicWall provides relentless security against the most evasive cyberattacks across endless exposure points for increasingly remote, mobile and cloud-enabled users. With its own threat research center, SonicWall can quickly and economically provide purpose-built security solutions to enable any organization—enterprise, government agencies and SMBs—around the world. For more information, visit www.sonicwall.com or follow us on Twitter, LinkedIn, Facebook and Instagram.

Role

We’re looking for a Product Marketing Specialist for SonicWall. You will play a critical and highly visible role in bringing SonicWall’s Network/Cloud and Access Security product offerings to market and ensuring its ongoing success in the marketplace.

Key Responsibilities

The Product Marketing Specialist is responsible for planning and executing the go-to-market strategy, driving product launches, and meeting business objectives in line with our global market.

Marketing and Business Development

Develop messaging and positioning for products and services in Network / Cloud Security

Analyze market size and competitor information.

Manage the Network Security portfolio launch cycle and create collateral to support product launch and sales enablement

Collaborate with cross-functional teams to develop and implement go-to-market plans.

Produce product, industry and thought leadership content through blogs, whitepapers, eBooks, videos, web pages and more

Lead cross-functional teams to successfully launch products, create collaterals, and drive growth.

Sales and Partner Support & Enablement

Communicate the value proposition of the Network / Cloud Security product portfolio to the various channels within SonicWall.

Develop the sales tools and training that support the selling process of our service to various teams, including Sales and Partners.

Acquire deep customer/partner knowledge through market research, persona, segmentation analysis, customer interviews, and internal business metrics.

Develop competitive information.

Required Qualifications

5+ years of product marketing experience for a B2B firm for a technical product or customer-facing security expertise
Strong AI tool understanding and ability to leverage for workflow
You have a BS in marketing or engineering, or the English field
You are a strong communicator and work well with different stakeholders
You enjoy writing and speaking, and do it well
You have a technical background and can write for both engineering and business audiences
You want to be part of something big and learn as much as you can in the process

Desired Qualifications

Cybersecurity industry experience

Channel experience

Network security experience

Both HW and SW experience

You are a strong storyteller

You’re passionate about exploring new technologies, especially with AI

You’ve had professional experience in product management, marketing or another strategic role

#LI-KB7

#LI-Hybrid

#LI-B2B

# cybersecurity

SonicWall is an equal opportunity employer.

We are committed to creating a diverse environment and are an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

At SonicWall, we pride ourselves on recruiting a diverse mix of talented people and providing active security solutions in 100+ countries.

Applicant Privacy Notice