Manager, Marketing Activations, Brazil

The Marketing Activation Manager will play a critical role in bringing our brand, campaigns, and partnerships to life in-market. This role will partner closely with our global Centers of Excellence (COEs) across Creative, Consumer Media, and Campaigns to localize and activate priority initiatives, while owning the end-to-end execution of local campaigns, social (IG), owned & operated (O&O) promotion, partner/sponsor events, GMP events, and community activations including FLAG programming.

This is a highly cross-functional, hands-on role ideal for someone who thrives at the intersection of strategy and execution and enjoys turning big ideas into impactful, on-the-ground experiences.

This position reports to the Marketing Lead and is based in Sao Paulo, Brazil.

Essential Functions

Lead the planning and execution of local marketing campaigns, ensuring alignment with global strategy while tailoring for local audiences and cultural relevance
Partner with Campaigns COE to localize toolkits, messaging, and creative assets for in-market use
Own campaign timelines, deliverables, and executional excellence across all touchpoints
Serve as the primary in-market partner to the Creative COE, briefing local needs, providing market insights, and managing the adaptation of global creative for local use
Manage creative workflows, approvals, and delivery for campaigns, social, O&O, and events
Own the local Instagram content strategy and calendar
Plan and execute organic social content to support campaigns, events, partnerships, and community initiatives
Lead Owned & Operated (O&O) promotion across local channels (e.g., website, email, app, in-venue, etc.) to drive awareness and engagement
Lead the execution of sponsor and partner events/activations, ensuring brand alignment, strong fan experience, and delivery against partnership objectives
Partner with Partnerships, Creative, and Events teams to bring partner integrations to life in-market
Support and execute GMP (Global Marketing Partnerships) events and key marketing moments in-market
Act as local lead for planning, logistics, and execution in partnership with central teams
Ensure consistent brand standards and a premium fan experience across all executions
Support the planning and execution of NFL FLAG, grassroots, and community events in market

Required Education and Experience

• Degree educated (Marketing/Digital, Administration/Business, Finance and/or related)
• Minimum 5 years’ experience
• 1 year management experience leading people/teams (agencies, vendors, stakeholders, others)
• Strong analytical skills with the ability to interpret insights and data to drive fan engagement strategies

Fluent in Portuguese and English

Proven experience delivering live events, brand activations, or experiential marketing programs

Strong background working with creative teams and agencies

Experience managing local campaigns and social content

Proficient in marketing terms, digital, market research and innovation

Proven creative problem-solving skills and a solutions-focused mindset

Strong communication, drive, and presentation skills

Proficiency in using PowerPoint, Excel and Word to develop presentations and budgets

Multitasking skills and good time-management skills

Passport (for international travel)

Other Key Attributes / Characteristics

Sports/Entertainment/FMCG/market research/marketing experience preferred but not essential (ideally knowledge of NFL to facilitate the process).

A strong team player, comfortable working collaboratively, virtually, and independently.

Deadline and results-driven, with strong organizational skills.

Ability to effectively manage multiple projects and assignments simultaneously, and communicate effectively, both internally and externally.

Benefits Information

To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS

At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.

NO RELOCATION ASSISTANCE WILL BE PROVIDED.

The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.

WHO WE ARE

NFL Core Values

Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.

Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.

Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.

Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.

NFL Leadership Attributes

Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.

Execute: We take action with precision, delivering results that drive our goals forward.

Inspire: We motivate others through vision, energy, and a commitment to excellence.

Live Our Values: We embody our core principles in every decision and action.

Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.

Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact

WHO YOU ARE

Talent Attributes: What we expect for our employees

• Embody an enthusiastic, proactive can-do attitude
• Embrace grit, free from ego or entitlement
• Excel as a relationship builder, with the ability to influence
• Eager learner, driven by passion rather than just ambition
• Encompasses an incredible work ethic with an agile mindset