Marketing Planning Manager - GI Optima

Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.

MAIN RESPONSIBILITIES

• Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising

campaigns, and monitor sales performance to effectively market assigned products/services.

• Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify

market opportunities for the product/service.

• Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.
• Identify product/service changes to meet customer needs.
• Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.
• Prepare sales forecasts and budgets.
• Monitor sales volume, revenues and costs against forecasts.
• Adapt plans to improve the sales performance of the product/service.
• Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are

effective and appropriate for the target audience.

QUALIFICATIONS

Education Level Major/Field of Study or Equivalent

• Associates Degree (± 13 years)
• Masters Degree (± 18 years) in Engineering

Experience/Background

• Minimum 4 years
• The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY

Product Management

DIVISION

EPD Established Pharma

LOCATION:
India > Mumbai : BKC Building

ADDITIONAL LOCATIONS

WORK SHIFT

Standard

TRAVEL

Yes, 20 % of the Time

MEDICAL SURVEILLANCE

Not Applicable

SIGNIFICANT WORK ACTIVITIES

Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)

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