Product Marketing Manager (IN/EU)

ABOUT THE COMPANY

SigNoz is an open-source, OpenTelemetry-native observability platform - one backend for logs, metrics, traces, and LLM observability, trusted by 1,000+ engineering teams including, Parallel.ai, Omnicell, Eltropy, Sarvam.ai http://Sarvam.ai and 1000+ brands trust SigNoz. Loved by developer community with 25K+ stars in our github repo https://github.com/SigNoz/signoz.

PRIMARY RESPONSIBILITIES

• Positioning & messaging

Define and continuously sharpen how SigNoz is positioned against competitors. Build the messaging hierarchy, from technical ICP (DevOps, SRE, Platform) to economic buyer (VP Eng, CTO)

• Technical content & enablement

Write and oversee technical content that actually ships, battle cards, comparison pages, solution briefs, and launch narratives. You write the first draft

• Product launches

Own the GTM motion for every major release - from naming and narrative to launch sequencing across docs, community, social, and sales. Partner closely with product and engineering on roadmap context.

• Customer marketing

Turn happy customers into a growth engine. Own case studies, reference programs, and customer stories. Identify advocates, build co-marketing opportunities

• ICP, buyer journeys & persona research

Run continuous win/loss analysis and customer interviews. Translate what you learn into

sharper segmentation, better talk tracks, nurture campaigns and tighter landing page copy.

• Sales enablement

Equip the sales and CS teams with everything they need to win - battle cards,

objection-handling guides, demo narratives, and persona-specific one-pagers. Own the feedback loop between field conversations and marketing output so what you build actually gets used.

Secondary Responsibilities

• Own SigNoz Website http://signoz.io as a marketing asset.

Drive copy, messaging hierarchy, and page structure in partnership with design and engineering. Run experiments to improve trial signups, docs-to-product conversion, and self-serve activation. Every page should have a job.

• Funnel ownership

Track and improve the full funnel - from awareness and first touch through trial. Partner with growth and product to identify drop-off points, define MQL/PQL criteria, and build campaigns that move the right metrics.

• Competitive intelligence

Maintain a live view of the observability landscape. Track pricing changes, feature drops, activation, and expansion.Build and maintain battle cards that sales and CE can actually use in the field.

WHAT WE'RE LOOKING FOR

Must-haves

• 4–8 years of product marketing experience. Experience in products with technical audience is a plus.
• Exceptional writer : can go from a technical changelog to a punchy homepage headline in the same afternoon
• Proven track record of competitive analysis that changed how the sales team sold
• Comfortable with ambiguity and excited by the "figure it out" nature of being the first PMM at a fast-moving startup
• Data-driven decision making to improve funnels, PLG metrics and buyer journeys.

Strong plus

• Prior experience at an open-source company or with PLG (product-led growth) motions
• Experience marketing to DevOps, SRE, or Platform Engineering personas

WHO YOU'LL WORK WITH

You'll report directly to the founders and work alongside product, engineering, sales, and community. There are no layers. Your work ships fast and the feedback loop is short. You'll be the connection between what we build and how the world understands it.

WHY SIGNOZ

• The observability market is being repositioned. Open source + OTel-native is winning and we're at the front of that wave
• 1,000+ teams already using us - real signal, real feedback, short loop from insight to impact
• You'll be defining PMM from day one, not inheriting a playbook
• Backed by credible investors; team that ships fast and sweats the details
• Remote-first, async-respectful culture