Digital Marketing Lead - Retention

About Us

Showpo is the Australian owned, global, social media led ecommerce brand, redefining fashion retail for the new generation.

Showpo was established in Sydney in 2010 from our Founder & CEO Jane Lu's garage. Forward to now, we have disrupted the traditional retail model, are a global fashion destination and one of Australia's home grown true global success stories. We pride ourselves on empowering women worldwide and being one of Australia's largest and most successful social media brands.

The Role

As part of the wider Digital Marketing & eCommerce team, the Digital Marketing Lead is responsible for translating strategy into outcomes across CRM, paid performance, affiliate, and loyalty, driving growth by bridging high-level objectives with hands-on execution. With a big focus on retention and CRM, you will own the strategy and execution of Showpo’s conversion funnel support flows, and customer lifecycle marketing programs - email, SMS, App Push, Loyalty Program, and personalisation across AU, US, & UK. The main aim of this role is to drive growth through retention strategies by optimising flows, campaigns, segmentation and digital audience strategies, while ensuring Showpo’s loyalty program evolves to meet customer expectations across multiple global markets.

Day to day, you will

• Lead global CRM strategy and execution across email, app push and SMS in AU, NZ, US and UK, with a strong focus on retention, new customer onboarding, loyalty and personalised post-purchase journeys
• Manage and optimise Showpo Society, our loyalty programme, across AU, NZ, US and UK
• Drive personalised customer journeys across Showpo’s website, cart, and checkout stages using Nosto
• Own reporting on CRM and loyalty KPIs: open/click rates, revenue, deliverability, churn, CLTV, repeat purchase and loyalty redemption
• Lead A/B and multivariate testing across subject lines, content, CTAs, segmentation and frequency
• Own and evolve Showpo's tone of voice across every CRM touchpoint, ensuring copy reflects the brand and resonates with the customer in each market
• Work with our Digital Marketing coordinator on affiliate strategy around campaign calendar, publisher development, performance reporting and commission strategy
• Own and evolve Showpo's tone of voice across every CRM touchpoint, ensuring copy reflects the brand and resonates with the customer in each market
• Manage the day-to-day relationship with Klaviyo, Yotpo and Nosto, including QBRs, escalations and roadmap input

Who are you?

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4+ years experience in Digital or CRM roles (retail/eCom a must)

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Proficiency in Klaviyo, email automation platforms, and customer segmentation

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Strong analytical skills with ability to interpret data and translate insights into actionable strategies

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Experience with A/B testing methodologies and campaign optimisation

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Excellent written communication skills for email copywriting and campaign development

PERKS!!!

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Hybrid work environmanet - 3 days from home and 2 in the office!

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50% staff discount, monthly staff sample sales, dog-friendly office, plus discounts at places such as Peaches Pilates studios and the cinema!

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Showpo paid 24/7 GP access through our Updoc employee healthcare benefit! (Including prescriptions and referrals sent straight to your phone)

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Enjoy financial advice and discounts through our Commbank Workplace Banking Program

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We encourage our team to make time for fun - from Games Night and Parties to Friday bubbles and our “I S**t Rainbow” recognition awards

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Plus: brekkie bar, EAP mental health support, Showpo Coffee Club, Showpo Wellness Club

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What matters to us - we support The Hunger Project through our donations, staff sample sales, yearly edits and awareness.

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We were recently the first ever business in Australia to gain our "Endometriosis friendly" workplace accreditation through Endometriosis Australia