Head of Marketing - Supernal

The Opportunity

Supernal AI is hiring a mid-career, hands-on Marketing leader who thrives in execution and wants a real chance to level up. This role is built for a crafty, high-output operator—someone who can design and run digital growth campaigns end-to-end, iterate quickly, and build repeatable marketing motion.

We’re looking for a marketer with high intellectual speed (strong judgment, fast learning, clear thinking), but who is happiest in the work: launching, optimizing, and scaling campaigns across channels.

This is a builder role: you’ll be close to the product, close to the customer, and accountable for outcomes. From day one, you will own campaign strategy and execution. As results compound, this role is designed to expand into full Head of Marketing responsibility—owning budget, shaping GTM priorities, and building the marketing team. You will sit at the table with executive leadership and directly influence Supernal’s market narrative and growth trajectory.

What You’ll Do

Own campaign execution end-to-end (hands-on)

Plan, launch, and optimize growth campaigns across paid and organic channels (search, social, email, landing pages, retargeting, partnerships, etc.)
Build campaign infrastructure: targeting, creative, copy, landing pages, conversion flows, measurement
Run rapid experiments: A/B testing, iteration cycles, performance improvements

Drive measurable pipeline and growth outcomes

• Build and manage the performance marketing loop: CAC, CPL, CVR, ROAS, attribution, funnel conversion
• Translate product and customer insights into messaging that converts
• Develop repeatable playbooks for acquisition, activation, and retention

Lead content marketing that differentiates

Develop and execute a content strategy that positions Supernal as a category-defining AI partner
Produce and repurpose high-leverage content (LinkedIn, blog, video, case studies, thought leadership)
Promote company leaders (CEO, Head of Sales, and other executives) through narrative-driven content that builds authority and trust
Turn client work, insights, and outcomes into market-facing proof

Support relationship-driven go-to-market

• Partner with the CRO and leadership on executive-level relationship building
• Support and coordinate high-value executive introductions and strategic follow-ups
• Plan and amplify conference presence (pre-event targeting, in-event content, post-event follow-up)
• Align marketing efforts to a consultative, trust-based sales motion

Be the “Crafty Hustle” marketer

• Move fast without breaking trust or quality
• Find creative ways to win with limited resources
• Use scrappiness and systems thinking to punch above your weight

Shape the roadmap for marketing operations and team growth

• Partner closely with Ryan on direction, priorities, and narrative
• Own marketing budget allocation and performance reporting
• Define the long-term GTM architecture alongside leadership
• Hire and manage contractors or junior team members as growth demands

What Success Looks Like (First 90 Days)

• Launch multiple campaigns and establish a weekly testing cadence
• Create a simple, reliable performance dashboard and reporting rhythm
• Improve conversion rates across key funnel points (ads → landing → lead/customer)
• Ship messaging and content that clearly articulates Supernal’s value in-market
• Successfully support at least one relationship-driven or conference-based GTM initiative
• Build the beginnings of a scalable marketing machine (process, templates, learnings)

Who You Are

You’re a doer first. You love execution and take pride in performance. You can own campaigns independently and get real results.

You’re mid-career and ready to level up. You’ve built strong fundamentals and are looking for a role where you can step into broader ownership and leadership.

You’re intellectually sharp and learn fast. You don’t need 15 years of experience—you need judgment, curiosity, and the ability to compound learning quickly.

You’re resourceful and relentless. You don’t wait for perfect inputs. You build, test, iterate, and make things work.

Required Experience & Skills

5–10 years in growth marketing, performance marketing, or demand generation

Proven track record executing campaigns across multiple digital channels

Strong skills in

• Paid acquisition (Google, LinkedIn, Meta, etc.)
• Landing pages and conversion optimization
• Lifecycle and email marketing
• Analytics and experimentation (funnel metrics, attribution, testing)
• Relationship management
• Event marketing
• Professional services marketing
• Excellent writing instincts (ads, landing pages, emails, positioning, thought leadership)
• Comfort operating with ambiguity and minimal support

Nice-to-Haves (Not Required)

Experience in B2B SaaS, AI/ML, or technical audiences

Experience building early marketing at a startup (0→1 or 1→10)

Basic creative chops (can produce solid assets or direct freelancers well)

Familiarity with tools like HubSpot, Salesforce, GA4, Looker, Webflow, etc. Love Loveable? That’s a big plus for us.

Compensation & Upside

Base salary range: $130,000 - $150,000 OTE depending on experience

Performance-based bonus tied directly to pipeline and revenue outcomes

Equity participation aligned with company growth

Clear path to expanded scope and compensation as marketing scales

We pay for outcomes. If you build durable growth, you participate in the value you create.

Why Supernal AI

• Real ownership, real outcomes, real upside
• A role designed for someone who wants to run the playbook and grow into leadership
• A team that values speed, rigor, and high-agency execution