Director of CMB Strategy Execution and Commercial Performance

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal. Job Description This role owns the end-to-end view of execution performance across brands—ensuring that strategic priorities are converted into actionable plans, tracked through a consistent KPI framework, and delivered with speed, discipline, and tangible business results (revenue growth, market share, NPS, NIAT). As a key strategic gatekeeper to business leaders, the role challenges and shapes initiatives using data, customer insight, and commercial logic. It ensures that efforts across brands are aligned, differentiated where needed, and focused on the highest-value opportunities—driving clear decisions on what to prioritize, accelerate, pivot, or stop. The ideal candidate combines strong strategic execution, program management discipline and advanced analytics capability—able to lead complex, cross-functional multi-stakeholder initiatives while ensuring nothing falls through the cracks in a fast-paced, highly competitive telco environment. The ideal candidate combines strong program management discipline with sharp strategic acumen, able to oversee complex multi-stakeholder initiatives while ensuring nothing falls through the cracks in a fast-paced, highly competitive telco environment. Key Responsibilities 1. Strategy Execution Oversight Accountable for the end-to-end execution performance of CMB strategic priorities, ensuring initiatives deliver measurable business outcomes (revenue, market share, NPS, NIAT). Drive enterprise mobilization across strategic priorities Lead and oversee the end-to-end execution of key strategic initiatives, ensuring they are implemented on time, within scope, and in full alignment with the strategic vision. Ensure execution alignment across the Mobile group and relevant external partners. Provide a group-level view of execution progress, proactively identifying gaps, delays, or deviations from intent—and ensuring timely corrective action. Drive on-time, on-target, on-impact delivery (Business KPIs) across all strategic initiatives Identify underperformance through data and lead intervention strategies (pivot, accelerate, or stop) Coordinate cross-functional intervention across for at-risk initiatives Drive execution visibility and decision readiness for leadership Serve as a strategic sounding board and challenger to brand heads and business unit leaders, ensuring that all proposed initiatives make strategic and operational sense. 2. Strategic Execution Orchestration Own and institutionalize a high-performance execution program framework across CMB. Establish and enforce standardized program governance frameworks: KPI tracking Milestone discipline Escalation and decision protocols Drive execution discipline and accountability across cross-functional teams Ensure visibility of execution risks, delays, and dependencies, with proactive resolution Provide regular status updates and strategic insights to the Mobile Leadership Team and senior executives, including root-cause analyses and actionable solutions. Ensure continuous alignment of business priorities and mobilization of cross-functional resources toward strategic programs. Improve execution velocity and delivery reliability across the group 3. Strategic Insights & Decision Support Lead the integration of strategic insights, execution intelligence, and business performance indicators to support timely and effective decision-making across the Consumer Mobile Business Define and operationalize the CMB Insighting Framework, covering: Market, customer, and commercial performance Initiative-level impact tracking Leading and lagging KPI systems Build and manage business dashboards and scorecards to provide real-time visibility on: Strategy execution performance Revenue and growth drivers Customer and campaign outcomes Drive performance diagnosis and insight generation: Identify growth drivers, risks, and inefficiencies Conduct root-cause analysis on performance gaps Translate data into clear, actionable recommendations Champion the integrated CMB analytics and insighting to guide strategic, data-driven decision-making that are aligned with broader organizational goals and priorities. Drive Insight-to-Action alignment across brands and cross-functional stakeholders: Act as the central point of contact for analytics initiatives, aligning priorities and ensuring stakeholder needs are met Synthesize commercial, customer and operational insights into actionable recommendations for CMB leadership: Ensure leadership teams have timely visibility on business risks, growth opportunities, and execution implications. Act as a strategic advisor to the CMB Leadership Team, using data and structured analysis to: Validate business cases and strategic initiatives Support scenario modeling, forecasting, and trade-off decisions Optimize resource allocation and investment priorities Challenge assumptions and improve decision quality Lead high-impact analytics initiatives (e.g., growth diagnostics, churn analysis, campaign optimization) and elevate strategic insighting maturity across the organization Cross-Functional Coordination Act as the central coordination point across brand, commercial, technology, analytics, finance, and governance teams for strategic initiatives Ensure strategic priorities remain aligned despite shifting market conditions and operational constraints Facilitate executive alignment and decision-making across multiple stakeholder groups Core Capabilities and Skills Strategy Execution and Critical Thinking Ability to translate strategy into measurable execution plans and outcomes Drives accountability and performance across multiple business units Strong ability to connect business priorities with tactical plans. Capable of evaluating strategies and business cases for coherence, feasibility, and differentiation. Adept at big-picture thinking while managing details of execution. Advanced Analytics & Business Insighting Expert in turning complex data into actionable business insights Deep understanding of: Customer behavior Marketing and commercial performance Revenue and growth drivers Strong in: Funnel and cohort analysis Performance diagnostics KPI architecture design Experience building and scaling analytics frameworks, dashboards, and insighting systems Strong data storytelling and ability to drive insight-to-action culture Familiarity with BI tools and analytics platforms Business & Financial Acumen Strong grasp of telco commercial drivers (ARPU, acquisition, churn, usage). Deep understanding of business fundamentals, financial analysis, and cost-benefit trade-offs. Ability to evaluate ROI, cost efficiency, scalability of initiatives, and ensure resource-efficient implementation. Drives data-backed investment and prioritization decisions Executive Influence & Strategic Advisory Confident in challenging assumptions and offering alternative perspectives in a constructive and diplomatic manner. Strong executive communication and storytelling capability. Excellent written and verbal communication for executive-level reporting and storytelling. Strong interpersonal and stakeholder engagement skills—able to drive alignment across senior leadership and cross-functional teams. Program & Transformation Governance Proven ability to lead large-scale, cross-functional transformation programs Strong governance design and execution discipline Ability to manage complexity and drive alignment at scale Proven experience in driving complex, multi-stakeholder programs from strategy to execution. Expert in project planning, resourcing, progress tracking, and milestone management. Skilled in setting up governance structures and risk mitigation frameworks. Leadership, Agility, and Change Management Collaborative leader with the ability to motivate teams across silos. Demonstrates high ownership and bias for action, willing to roll up sleeves to get things done. Comfortable navigating ambiguity and shifting priorities in a highly dynamic market environment. Identifies possible risks and blockers in driving adoption, aims to minimize risks in execution Skilled in stakeholder alignment and in embedding new ways of working. Equal Opportunity Employer Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants. Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us. Globe Telecom, Inc. (Globe) is the leading Telecommunications company in the Philippines and the purveyor of the Filipino digital lifestyle. We provide cellular, broadband and mobile data services by focusing on enriching our content offerings amid customers' growing preference for multimedia platforms across multiple screens and devices. We want to enrich lives through communications by simplifying technology, so that we bring customers closer to what matters most. Globe was also recognized as one of the Top companies to work for in Asia by Asia Corporate Excellence & Sustainability (ACES) Awards and Best Employer in the Telco category by Stevie’s New York. Our principal shareholders are Ayala Corp. and Singtel, both industry leaders in their respective countries and in the region. We are also a member of Bridge Alliance, Asia Pacific's leading mobile alliance of 36 mobile carriers. Purpose In everything we do, we treat people right to create a Globe of Good. Vision We see a Philippines where families' dreams come true, businesses flourish, and the nation is admired. Mission We create wonderful experiences for people to have choices, overcome challenges, and discover new ways to enjoy life.