Sales Development Representative

Reports To: Director of Business Development

ABOUT BLACKSMITH AGENCY (BSA)

BSA is a fully remote digital agency focused on strategic WordPress design and development. We work with mid-market and enterprise brands that need more than just a beautiful site—they need results. Our team of 40+ designers, developers, PMs, and strategists operates with precision, clarity, and accountability. Sales is no exception.

ROLE OVERVIEW

We’re hiring an SDR who’s hungry to open doors and drive pipeline. This is a top-of-funnel role focused on researching, sourcing, and booking meetings with qualified decision-makers. You’ll work directly with our sales team to identify key accounts, craft personalized outreach, and create the first impression of BSA for potential clients.

This role is not about spamming a list, it’s about thoughtful outreach, pattern recognition, and smart communication. You’ll use a mix of tools (SalesLoft, LinkedIn, Apollo, Salesforce, etc.) to hit volume goals while maintaining high-quality touchpoints.

KEY RESPONSIBILITIES

• Source and research ideal accounts based on ICP (industries, headcount, revenue, tech stack)
• Identify decision-makers and create accurate contact lists
• Craft and execute personalized outbound sequences via email, LinkedIn, and phone
• Book qualified discovery calls for AEs
• Maintain clean records in Salesforce and SalesLoft
• Work with the sales team to test messaging, optimize targeting, and tighten feedback loops
• Track KPIs weekly (emails sent, open rates, reply rates, meetings booked, etc.)
• Stay sharp on industry trends, client case studies, and our core service offerings

REQUIREMENTS

• 2 years in a similar SDR or BDR role (agency or SaaS experience is a plus)
• Strong written communication, must be able to personalize outreach and speak in BSA’s tone
• Familiar with outbound tools like LinkedIn Sales Navigator, SalesLoft, Apollo, ZoomInfo
• Comfortable using Salesforce and managing your own pipeline
• Gritty, curious, and coachable, you seek feedback and implement it fast
• Confident speaking with directors, marketing managers, and C-level execs

BONUS POINTS IF YOU

• Understand agency sales cycles or web design/development
• Have tested outbound strategies or written cadences before
• Have booked $50K+ project deals or enterprise retainers

WHAT YOU’LL GET

• Base + performance-based commission (with accelerators)
• High visibility with leadership and AE team
• Access to modern outbound tools and a sharp ICP
• Fully remote work and a flexible schedule
• The chance to grow into AE or strategy roles as you prove results

Check out our website at http://blacksmith.agency