Head of Copy

🚀 ABOUT THE ROLE

As our incoming Head of Copy, you’ll lead and mentor a high-performing and experienced team of writers, and head up our copy team – a new sub-team formed on your arrival that sits within ZOE’s Creative Studio.

As an exceptional copywriter, you’ll set the bar for what great copy looks like and ensure that the bar is maintained at every moment in which a customer meets ZOE.

Essential to success in this role will be an ability to effectively manage and coach a high-performing team whilst building and maintaining centralised systems that enable your influence to scale.

You’ll bring fresh, bold and creative ideas that help ZOE cut through in a crowded market.

We care deeply about our customers, science, creating joyful brand experiences, delivering commercial impact, and maintaining a high bar for creative output. If you do too, then let’s talk.

🎯 WHAT YOU'LL BE DOING

OWN THE BAR FOR COPY EXCELLENCE

• You will do great writing - define and protect what "great" looks like for ZOE copy.
• Lead through doing, setting an undeniable standard via your own brilliant copy execution.
• Build strong internal trust and establish seamless ways of working with creative leadership.

BUILD SCALABLE SYSTEMS

• Create, update, and maintain our foundational creative assets, including comprehensive brand and copy bibles.
• Be accountable for making sure these assets are useful and effective – you're accountable for ensuring the team is using them and finding them to be effective.

ESTABLISH TEAM CULTURE & RITUALS

• Run copy critiques, facilitate collaboration, and establish a feedback culture to drive your team members' growth and elevate collective output.

CAMPAIGN BRIEFING & DELIVERY

• Lead and collaborate on creating cut-through campaign briefs
• Translate briefs across touch points, seamlessly threading qualitative and quantitative insights directly into messages that convert

🧠 WHAT YOU'LL BRING

EXPERIENCE & CRAFT

• Copy Mastery: You have a killer portfolio, including exceptional long-form sales copy that’s made sales
• Proven Commercial Leader: You'll have a significant depth of leadership experience, having built, scaled, led and coached high-performing teams who have driven commercial business impact
• Consumer-First Background: You bring strong consumer-facing or creative agency experience. Please note: We are looking for consumer growth experts, so a B2B-only background won't be a fit for this role.
• Data-Informed Creative Execution: You have had direct, on-the-tools exposure to a sales feedback loop at some stage in your career. For example, you’ve written an email newsletter, for social media, or paid performance ads.

THINKING & MINDSET

• Copy Obsessive: You have a genuine obsession with the craft, you’ll be able to articulate the why behind copy decisions down to a granular level
• High Agency: Comfortable challenging senior stakeholders, the status quo and yourself to strive to always be better

🌱 WHY JOIN ZOE?

• Work on meaningful problems with real impact on people’s health.
• Operate at the intersection of science, product, and growth.
• Shape critical revenue and member journeys at a pivotal stage of growth.
• Collaborate with world‑class scientists, designers, and technologists.
• Enjoy a remote‑first environment built on trust and support.

Join us on our mission to improve the health of millions.

✨ OUR HIRING JOURNEY

We value your time. We’ve designed a streamlined, 4-step process to get us from "Hello" to "Welcome to the team" as quickly as possible:

• Step 1: 👋 Intro chat with Talent Team (High-energy alignment alignment check)
• Step 2: 🧠 Hiring Manager Interview (Tactical conversation focused on your craft)
• Step 3: 🔄 The Remote Loop (2 to 4 focused interviews assessing technical and collaboration skills)
• Step 4: 🎉 The Finish Line (Offer, equity/benefits breakdown, and onboarding)

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🚀 READY TO THRIVE? APPLY NOW

If you are genuinely excited about ZOE's mission and this opportunity, please don't hesitate to apply—even if you don't meet every single requirement listed. We fundamentally value potential and commitment above all else.

ZOE is an equal opportunity employer. If you require any reasonable accommodations during the interview process, just let us know—we are here to support you.

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NOT THE PERFECT MATCH? JOIN ZOE'S TALENT COMMUNITY https://jobs.ashbyhq.com/zoe/form/talent-community!

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If this role isn't the exact right fit, or the timing isn't right, don't let the journey end here. Drop your resume here. When a role opens up that matches your unique superpowers, you'll be the first person we reach out to.

📸 STAY CURIOUS. FOLLOW THE JOURNEY.

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