Senior Martech Specialist

ABOUT HALTER

At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard.

We’re backed to deliver on a mission that matters by Tier 1 investors including Founders Fund https://foundersfund.com, Bessemer Venture Partners https://www.bvp.com/, BOND, https://www.bondcap.com/ DCVC https://www.dcvc.com/, Blackbird https://www.blackbird.vc/, Promus Ventures https://www.promusventures.com/, Rocket Lab’s Peter Beck and Icehouse ventures https://www.icehouseventures.co.nz/?utm_term=icehouse%20ventures&utm_campaign=Brand+Keywords&utm_source=adwords&utm_medium=ppc&hsa_acc=4064636360&hsa_cam=16902737884&hsa_grp=134004309485&hsa_ad=592971340272&hsa_src=g&hsa_tgt=kwd-1082530126230&hsa_kw=icehouse%20ventures&hsa_mt=b&hsa_net=adwords&hsa_ver=3&gclid=Cj0KCQjw2v-gBhC1ARIsAOQdKY0J0DepRVFDmjQlAkJPbZuQnLSA5UVzUzOXYiPxkjX-SeVa513_BhkaAr-MEALw_wcB.

To find out more, visit our LinkedIn https://www.linkedin.com/company/halter-limited & Instagram https://www.instagram.com/lifeathalter/.

ABOUT THE ROLE

Imagine taking one of the world's fastest-growing ag-tech companies and building the systems that help us scale globally.

This role is for someone who loves solving problems through technology. Someone who enjoys connecting platforms, improving processes, automating repetitive work, and enabling marketing and commercial teams to operate at their best.

You'll work closely with Marketing, Sales, Customer Success, Data and Engineering teams to design, implement and optimise the technology that powers customer acquisition, engagement, retention and revenue growth.

If you enjoy CRM architecture, marketing automation, customer journeys, reporting, integrations and building scalable systems that drive measurable business outcomes, this could be the role for you.

YOU'LL BE GREAT IF YOU BRING

• Strong experience managing and optimising modern Martech platforms such as Salesforce, HubSpot, Marketo, Pardot, Customer.io http://Customer.io, Braze, Intercom, Segment or similar.
• Deep understanding of marketing automation, lead lifecycle management, campaign operations, customer journeys and attribution.
• Experience designing and implementing integrations across marketing, sales, customer success and data platforms.
• Strong analytical and problem-solving skills with the ability to translate business requirements into scalable solutions.
• Experience working with APIs, integrations, automation tools and data flows.
• Ability to work through ambiguity and deliver practical outcomes.
• Strong stakeholder management and communication skills.
• A collaborative approach and the ability to work effectively across multiple teams.

BONUS THINGS YOU COULD BRING ALONG TO THE ROLE

• Experience with Salesforce administration, architecture or Revenue Operations.
• Experience with customer data platforms such as Segment, mParticle or RudderStack.
• Experience with marketing analytics and attribution tools.
• Familiarity with SQL, Python or low-code automation platforms.
• Experience implementing AI-powered marketing and commercial workflows.
• Experience working with CMS platforms, websites and conversion optimisation tools.
• Experience in a high-growth technology company.

WHAT YOU'LL DO

• Own and evolve Halter's marketing technology ecosystem.
• Design, build and optimise automated customer acquisition, engagement and retention workflows.
• Partner with Marketing and Commercial teams to improve campaign execution, reporting, attribution and lead management processes.
• Build and maintain integrations between CRM, marketing automation, customer success, product and data platforms.
• Improve the quality, accessibility and reliability of customer, lead and account data across systems.
• Identify opportunities to improve efficiency through automation and process improvement.
• Support experimentation, personalisation and lifecycle marketing initiatives through scalable technology solutions.
• Evaluate and implement new Martech tools and capabilities as Halter continues to grow.
• Contribute to Halter's commercial systems strategy and establish best practices across marketing operations and revenue operations.

OUR BENEFITS

• Delicious snacks and drinks are available for your daily flow.
• Healthy body, healthy mind. We're partnered with Southern Cross Health Insurance to support your well-being.
• We offer 6 months of fully paid parental leave for primary caregivers, 4 weeks of fully paid secondary caregiver leave and many other parental benefits that support you and your family.
• Our personal growth is important. Halter offers an annual $1000 self-development budget to be used for anything that fuels personal growth.
• Our time to recharge is valued, we're offered wellness leave and unlimited paid annual leave.
• Importantly, we offer an inclusive and attractive remuneration package made up of salary, benefits and an employee stock ownership plan.

OUR OFFICE FIRST APPROACH

Humans are wired for connection. Being office first is a core pillar of our culture because in-person connections drive your growth, learning, impact, and relationships. Strong relationships make it easier to disagree, give feedback, and do meaningful work together.

We're office first, not office only. Working from the office is our default, but we flex when needed. We have a high-trust culture where everyone is trusted to do what's best for Halter.

Our office vibe is special, the high energy and spectacular people make work enjoyable. Your growth and impact are unlimited here, coming from solving problems, innovating, and constantly learning from each other.

JOIN OUR TEAM

Halter is committed to promoting a diverse and inclusive workplace — a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements, women and under-represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but don’t necessarily tick every requirement on this job description, please still get in touch and apply to Halter. We’d love to chat to see if you’ll be an epic fit!

If this opportunity sounds like you, please apply below by sending through your cover letter explaining why you’re excited about this role and working at Halter, along with your CV, and we’ll be in touch!

Please also feel free to check out the careers page https://www.halterhq.com/careers for more information on working at Halter and don't forget to follow us on LinkedIn https://www.linkedin.com/company/halter-limited & Instagram https://www.instagram.com/lifeathalter/.

WHY OUR TEAM LOVES WORKING AT HALTER

• Work that genuinely matters. Every now and again a company comes along that transforms an entire industry and leaves the world in a better place. Our team gets to be part of something truly meaningful, helping farmers improve their livelihoods, spend more time with their families, and build more sustainable operations.
• Spectacular people solving hard problems. Our culture is designed for talented people to do work that changes lives. The team is filled with diverse, kind, and driven people who push each other to do their best work. You'll be thrown into the deep end, tackling complex challenges and building something tangible that solves real problems.
• You'll grow here. Autonomy, mastery, and learning define how we work. You'll have the freedom to work on interesting problems, master new skills, and continuously develop yourself, both through your role and our $1,000 personal growth fund.
• This isn't easy, and we love that it's hard. Working at Halter will be the most rewarding and the most challenging work of your life. We move fast, take bold bets, and work hard to reshape an entire industry. As one team member put it: "Joining Halter is a bit like strapping yourself to a rocket ship, but it's an epic journey to be a part of!"