Senior Manager, Growth & Onboarding

Mudflap serves the $800B trucking industry, the backbone of the U.S. economy. Our market-leading payment products help truckers save thousands of dollars on fuel (their #1 business expense), while providing our fuel stop partners with access to new, hard-to-reach customers. We’re a fast-growing marketplace business looking for a new customer-obsessed teammate to join us on this exciting journey.

As Senior Manager, Growth & Onboarding, you’ll lead and scale the growth and onboarding strategy for the Mudflap Fuel Card.

You’ll own the entire early customer journey—from application and activation to retention—shaping how fleets experience Mudflap during their critical first 12 weeks. Leading a high-impact team of 9, you’ll drive performance through data, strategy, and operational excellence.

This is a high-visibility, high-ownership role for a strategic leader who loves building teams, optimizing growth, and creating exceptional customer experiences.

We’re a team of talented individuals on a mission to improve a $1 trillion industry, with a high bar for quality, a commitment to continuous self-improvement, and an open mind to new ideas and methodologies.

Work Location

Bay Area or Austin-Based, Hybrid

This role can be based in Austin, TX or Palo Alto, CA and involves a hybrid work approach, balancing in-office collaboration with the ability to work remotely.

To support our team, we offer

• Commuter benefits to ease your travel
• Lunches and snacks to keep you fueled
• A collaborative, high-growth environment where you’ll work closely with talented teammates across the company

Expectations (In this role, you will)

• Own and optimize the customer journey from application through activation and early retention
• Drive funnel conversion, onboarding performance, and time-to-value improvements
• Identify friction points and implement scalable, customer-centric solutions
• Partner cross-functionally with Product, Marketing, Operations, and Customer Success to optimize growth and onboarding experiences
• Build scalable onboarding systems leveraging AI, automation, and human engagement
• Develop onboarding playbooks that improve fleet activation, stability, and long-term engagement
• Turn onboarding into a measurable, data-driven growth engine with clear business impact
• Lead, coach, and develop a high-performing team focused on operational excellence and customer outcomes

Experience (What we look for)

• 6+ years of experience in growth, onboarding, operations, or customer lifecycle leadership
• Proven track record improving conversion, activation, retention, and customer engagement metrics
• Highly analytical with experience using data, dashboards, and cohort analysis to drive decisions
• Strategic and hands-on operator who thrives in fast-paced, high-growth environments
• Strong people leader with a track record of building high-performing teams and scalable processes
• Passion for leveraging AI and automation to improve operations and customer experience
• Experience in PLG, fintech, logistics, marketplaces, or mobility is a strong plus

Perks and Benefits (What we offer)

• Competitive salary and equity in a high-growth startup
• Multiple health benefit options
• Responsible Time Off
• 401(k) matching
• Opportunities and support for major career growth
• Annual Company offsite event (Mudfest!)

The salary range for this role is $146,000 - $162,000 + bonus. This information reflects a base salary range for this position based on current market data, which may be subject to change as new market data becomes available. The candidate's skills, experience, and other relevant factors will determine the exact compensation.

Company Overview (Who we are)

Mudflap is on a mission to transform the trucking and logistics industry by leveling the playing field for owner operators and small fleets. Backed by top-tier venture investors, including QED, Matrix Partners, Commerce Ventures, NFX, and 500 Startups and included in the Forbes Fintech 50 list, Mudflap offers fleet fuel management solutions. Our core team hails from Disney, Uber, Procore, DoorDash, Google, Meta, Capital One, Affirm and Brex.

Here are the core values that we believe in and look for in new teammates

• Be Customer Obsessed: We deeply understand customer needs and put our customers at the center of everything we do
• Make it Count: Act like an owner by focusing on the impact of your work
• Find a Way: Be a creative problem solver who pushes past roadblocks to win for our customers and our teammates
• Sweat the Details: We keep our standards high and achieve them by paying attention to every detail
• Be Curious: Use a growth mindset to question assumptions, take calculated risks and stretch the boundaries of what’s possible