Digital Marketing Specialist

🚀 Digital Marketing Specialist (Google Ads, SEO & Social Media) – Remote

Full-Time | Remote | U.S. Business Hours

💼 About the Role

We’re hiring a hands-on Digital Marketing Specialist to manage and optimize campaigns across paid advertising, SEO, and social media channels.

This is an execution-focused role built for someone who enjoys

• ✅ optimizing Google Ads campaigns
• ✅ improving SEO performance
• ✅ growing social engagement
• ✅ analyzing marketing data
• ✅ scaling lead generation and conversions

You’ll work directly on

• Google Ads campaigns
• SEO optimization
• social media management
• performance tracking and reporting
• campaign testing and optimization

If you enjoy improving

CTR, CPC, CPA, ROAS, traffic, engagement, and conversions — this role is a strong fit.

🔥 What You’ll Own

Google Ads & Paid Search (Primary Focus)

• Build, manage, and optimize Google Ads campaigns across:
• Search
• Display
• Remarketing
• Performance Max (PMax)
• Conduct:
• keyword research
• audience targeting
• campaign structuring
• Write and test high-performing:
• headlines
• ad copy
• CTAs
• Optimize:
• CPC
• CTR
• CPA
• conversions
• ROAS
• Manage:
• budgets
• bidding strategies
• campaign scaling
• Identify and execute ongoing performance improvements

SEO & Organic Growth

• Conduct keyword research using:
• SEMrush
• Ahrefs
• Google Search Console
• Optimize:
• metadata
• page titles
• headings
• internal linking
• on-page SEO
• Support:
• technical SEO improvements
• content optimization
• organic growth initiatives
• Track:
• rankings
• traffic
• keyword opportunities
• Identify content gaps and growth opportunities

Social Media Management & Engagement

• Manage engagement across:
• Instagram
• Facebook
• LinkedIn
• Respond to:
• comments
• DMs
• audience interactions
• Support:
• content scheduling
• captions
• post optimization
• Monitor:
• engagement metrics
• follower growth
• audience activity
• Collaborate on content and campaign execution

Reporting & Analytics

• Monitor marketing performance across:
• paid ads
• SEO
• social media
• Analyze data using:
• Google Analytics 4 (GA4)
• Google Ads
• Meta insights
• SEO tools
• Prepare:
• performance reports
• optimization recommendations
• campaign summaries
• Maintain organized documentation of:
• updates
• testing
• campaign changes

💻 Requirements

Core Requirements

• 3+ years of hands-on experience managing:
• Google Ads campaigns
• SEO initiatives
• social media channels
• Strong understanding of:
• PPC
• SEO
• digital marketing analytics
• Experience with:
• Google Ads
• Google Analytics 4 (GA4)
• SEMrush
• Ahrefs
• Meta platforms
• Strong understanding of:
• CPC
• CTR
• CPA
• conversions
• ROAS
• Strong written communication and copywriting skills
• Ability to work independently in a remote environment

⭐ Nice to Have

• Experience managing multiple client accounts
• Background in:
• SaaS
• e-commerce
• B2B marketing
• Experience with:
• A/B testing
• landing page optimization
• conversion rate optimization
• Familiarity with:
• content marketing
• marketing automation tools
• email marketing workflows

🧠 What Makes You a Strong Fit

• You enjoy optimizing campaigns and improving performance metrics
• You combine analytical thinking with execution
• You proactively identify opportunities for growth
• You understand both paid and organic marketing channels
• You care about measurable business outcomes
• You are organized, detail-oriented, and data-driven
• You thrive in fast-moving digital marketing environments

📅 What a Typical Day Looks Like

• Review campaign dashboards and performance metrics
• Optimize Google Ads campaigns and bidding strategies
• Respond to social media engagement and monitor activity
• Update SEO content and keyword targeting
• Analyze traffic, conversions, and campaign performance
• Prepare reports and optimization recommendations
• Test new ad copy, creatives, and audience segments

In short

You continuously improve traffic, engagement, lead generation, and marketing performance across paid and organic digital channels.

📊 Key Metrics for Success (KPIs)

• Improved:
• CTR
• CPC
• CPA
• ROAS
• Growth in:
• social engagement
• audience activity
• organic traffic
• Improved keyword rankings and SEO visibility
• Accurate and actionable reporting
• Consistent campaign optimization and performance improvements

🌟 Why This Role Stands Out

• Strong ownership across:
• Google Ads
• SEO
• social media
• Hands-on execution role with measurable impact
• Opportunity to work across multiple growth channels
• Performance-focused environment with room for advancement
• Exposure to modern digital marketing tools and strategies
• Growth opportunities into:
• Performance Marketing Manager
• Growth Marketing Lead
• Paid Media Specialist

🧪 Interview Process

• Initial Screening Call
• Recruiter Interview
• Final Interview
• Offer & Onboarding

👉 Apply Now

If you

• enjoy optimizing digital campaigns
• understand SEO and paid advertising
• love improving performance metrics
• thrive in execution-focused marketing environments

this role is a strong fit for you.