B2C Sales Supervisor (Panama)

About Adrian Magnus | Part of Carazo Enterprise SL

Adrian Magnus is part of Carazo Enterprise SL, a premium cigar distribution company established in 2012. With over 40 professionals, we manage the distribution of 30+ premium cigar brands across Europe, the U.S., and Latin America. Our mission is to bring the world’s finest handcrafted cigars to enthusiasts with precision, integrity, and a deep respect for tradition.

Operating from hubs in Madrid, Marbella, Gran Canaria, Panama, and Costa Rica; we are driven by quality, heritage, and customer satisfaction in every market we serve.

Position Summary

The B2C Sales Supervisor will be responsible for supervising, managing, and improving the performance of the B2C sales agent team in Panama. The main objective is to increase sales performance, ensure proper customer management, monitor agent productivity, and build a strong and efficient sales team.

This role requires strong leadership, sales management experience, and a deep understanding of the Panamanian market and sales environment.

Key Responsibilities

• Supervise and manage the daily activities of B2C sales agents
• Monitor sales performance and ensure sales targets are achieved
• Train, coach, and motivate sales agents to improve performance
• Track KPIs, sales metrics, and agent productivity
• Assist in developing sales strategies for the B2C market
• Ensure proper customer communication and service quality
• Report weekly and monthly sales performance to management
• Help recruit, onboard, and train new sales agents
• Implement sales processes and improve team efficiency
• Ensure discipline, reporting structure, and workflow organization within the team
• Minimum 3 years of experience as a Sales Supervisor or Sales Team Leader
• Experience supervising sales agents in Panama is highly preferred
• Experience working with the US market
• 1–2 years of experience as a sales agent is a strong advantage
• Proven experience managing and motivating sales teams
• Strong leadership and organizational skills
• Experience working with sales targets and KPIs
• Excellent communication and management skills
• Knowledge of Spanish and English are required
• Must be based in Panama

Ideal Candidate Profile

• Structured, strategic, and accountable
• Motivational leader with a strong operational focus
• Data-driven decision-maker with coaching ability
• Adaptable to change and growth pace
• Committed to developing a high-performance sales culture
• Competitive base salary and commission
• Represent a premium luxury cigar brand with international reach
• Exposure to global markets and cross-border sales strategy
• Build and shape your own sales team — real hiring authority from day one

Interested? Please apply by sending us your CV in English .